成长型小企业A公司的管理规范化研究

发布时间：2018-03-31 20:57

本文选题：企业生命周期　切入点：企业成长　出处：《对外经济贸易大学》2017年硕士论文

【摘要】：随着社会的快速发展、科学生产力的不断提高,企业的生存与发展不再仅仅依靠对劳动者的剥削,而更多的是通过对人才的竞争、企业文化与形象的树立。在现在复杂的社会及经济环境下,在外部竞争与内部竞争激烈的情况下,一个企业要想发展,必须要在战略规划、组织结构设计、制度建设、人才培养、技能培训等方面做到统一与协调。同时,企业是否能较好的适应在不同发展阶段中的特性,也将直接影响企业的经营效果和发展前景。格雷钠的企业成长模型揭示出企业在不同的成长阶段出现的危机是不可避免的,且均存在一个契合点。大部分的成长型小企业从初创期开始,就面临比其他类型企业更多的危机,往往是在经历初创期或是快速成长期后,就陷入了不同程度的成长困境。本论文选择成长型小企业A公司作为研究对象,通过对该公司在企业生命周期中不同阶段的介绍,对其在现阶段所面临的企业内部与外部环境之间和管理规范化问题进行分析与总结,并提出相对应的解决方式,为企业渡过阶段危机,获得进一步成长提供对策。本论文首先对企业生命周期理论、麦肯锡7S模型和相关国内外文献进行了综述,对企业生命周期理论的起源与发展进行了详细的论述。其次,以实际的成长型小企业A公司为例,详细描述了A公司的发展历程,对其现阶段的外部环境和内部环境进行了深入的分析与研究,同时对其现阶段的特点和所处的成长阶段进行了判断。再次,在对A公司外部环境和内部环境进行了深入分析与研究的基础上,对现阶段所出现的问题进行了阐述,指出了所面临的问题,同时根据企业生命周期理论、麦肯锡7S模型理论和A公司的实际情况,对问题进行归纳与总结,提出了从硬件(战略目标、组织架构、制度建设)和软件(企业文化、人员激励、人才培养)两个方面进行改进的方式。最后,针对硬件和软件两方面问题的汇总,针对性的提出了改进措施和相应对策,为A公司的可持续发展提供理论指导。本文通过理论与实际相结合的方式,在对以往文献进行研究的基础上,以A公司为例,采用多种方法来进行资料的收集。同时通过访谈、调查问卷等方式,多角度对A公司进行分析,全方面的对A公司所面临的问题进行阐述,并对相关问题针对性的提出了可实际操作的解决和改进方式,希望能帮助A公司走出现阶段面临的困境,同时能为与A公司类似企业的成长提供借鉴与参考。
[Abstract]:With the rapid development of society and the continuous improvement of scientific productivity, the survival and development of enterprises no longer depend only on the exploitation of workers, but more through the competition of talents. The establishment of corporate culture and image. In the present complex social and economic environment, under the situation of intense external and internal competition, an enterprise must develop in strategic planning, organizational structure design and system construction. Personnel training, skills training and other aspects to achieve unity and coordination. At the same time, whether enterprises can better adapt to the characteristics of different stages of development, It will also directly affect the management effect and development prospects of enterprises. The growth model of sodium Gray reveals that crises in different growth stages are inevitable. Most small growth enterprises are faced with more crises than other types of enterprises from the beginning, often after the initial period or rapid growth period. In this paper, we choose A company, a small growth enterprise, as the research object, through the introduction of the company in different stages of the enterprise life cycle. This paper analyzes and summarizes the problems of standardization between internal and external environment and management standardization faced by the enterprises at the present stage, and puts forward corresponding solutions for the enterprises to survive the crisis in the stage. This paper first summarizes the theory of enterprise life cycle, McKinsey 7S model and related domestic and foreign literature, and discusses the origin and development of enterprise life cycle theory in detail. Taking A company as an example, the development course of A company is described in detail, and the external and internal environment of A company is deeply analyzed and studied. At the same time, the characteristics of the current stage and the growth stage are judged. Thirdly, on the basis of in-depth analysis and research on the external and internal environment of company A, the problems in the present stage are expounded. At the same time, according to the enterprise life cycle theory, McKinsey 7S model theory and the actual situation of A Company, the problems are summarized and summarized, and the hardware (strategic objectives, organizational structure) is put forward. System construction) and software (corporate culture, personnel incentive, talent training) two aspects of improvement methods. Finally, aiming at the hardware and software two aspects of the summary, targeted improvement measures and corresponding countermeasures, In this paper, through the combination of theory and practice, on the basis of the previous literature research, A company as an example, using a variety of methods to collect the data. At the same time, through interviews, Questionnaire and other ways, multi-angle analysis of company A, all aspects of the problems faced by A company are expounded, and the relevant problems are targeted to put forward practical solutions and improvements, I hope to help company A out of the current difficulties, and at the same time to provide reference and reference for the growth of similar companies.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F275;F49

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