A公司地铁云支付系统项目商业模式研究

发布时间：2018-04-01 11:36

本文选题：商业模式　切入点：云支付　出处：《北京交通大学》2017年硕士论文

【摘要】：互联网时代的到来和4G网络的普及,带动了移动支付的快速发展,日常生活中,利用手机完成交易支付成为一种时尚,并日益改变了人们的生活方式。作为城市公共交通的重要组成部分,地铁每天要承受巨大的客流压力,基于传统模式的自动售检票系统逐渐不能满足地铁运营的实际需求。在移动支付技术不断完善的今天,如何将移动支付手段引入地铁的运营系统,提升运营效率,降低运营成本,给乘客带来更方便的购票乘车体验,同时又能让参与项目建设的各方得到良好的商业前景,成为一个很有意义的课题。本文以A公司为研究对象,通过A公司在地铁互联网票务系统技术的升级创新、商业模式的实现过程进行分析和梳理,找出地铁云支付系统项目成功实践的经验。在本论文中,通过运用商业模式理论、商业模式创新理论及决策理论,分析A公司云支付系统整个的项目商业运行过程,从商机决策、技术创新到商业模式构建的整个脉络,对商业模式实现的整个过程进行系统的阐述。同时本文利用比较分析法,对地铁引入云支付系统之后,从运营、盈利、创新及核心竞争力几个方面,对比AFC系统与云支付系统的绩效进行比较和评定,评估云支付业务的商业价值绩效指标。最后通过从用户、第三方合作商业机构及自身的角度,对云支付系统项目分别对商业模式进行全方位的评价,评估其带来的商业价值。
[Abstract]:With the advent of the Internet era and the popularity of 4G network, mobile payment has developed rapidly. In daily life, it is a fashion to use mobile phone to complete transaction payment. As an important part of urban public transport, subway has to bear enormous pressure of passenger flow every day. The automatic ticketing system based on the traditional mode can not meet the actual needs of subway operation gradually. With the continuous improvement of mobile payment technology, how to introduce the mobile payment means into the subway operation system to improve the operational efficiency, To reduce operating costs, to bring passengers a more convenient ride experience, and at the same time to allow all parties involved in the construction of the project to obtain a good commercial prospects, become a very meaningful topic. By analyzing and combing the technological upgrading and innovation of Metro Internet ticketing system and the realization process of business model, A Company finds out the experience of successful practice of subway cloud payment system project. In this paper, by using the theory of business model, we find out the experience of successful practice of subway cloud payment system project. Business model innovation theory and decision theory, analyze the whole project business operation process of cloud payment system of company A, from business opportunity decision, technology innovation to the whole vein of business model construction. At the same time, this paper uses the comparative analysis method to introduce the cloud payment system into the subway, from the aspects of operation, profit, innovation and core competitiveness. Compare and evaluate the performance of AFC system and cloud payment system, evaluate the business value performance index of cloud payment business. The cloud payment system project is evaluated in all aspects of business model to evaluate its commercial value.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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