增值业务对我国电信运营企业组织结构的影响研究

发布时间：2018-04-02 15:31

本文选题：增值业务　切入点：电信运营企业　出处：《南京邮电大学》2012年硕士论文

【摘要】：在2008年我国三家电信运营商重组后,我国电信运营业进入了三网融合和全业务运营的新局面,随着3G牌照发放及业务的运营,以及物联网等新一代IT技术的不断更新和推广,电信运营产品和服务更加趋于丰富化,因而建立在这一切变化之上的增值业务对于电信运营企业来说有着越来越重要的意义。在这样大环境下的增值业务对于我国电信运营商组织结构会产生怎样的影响,正是本文要研究的内容。本文即是在这样的背景下,探讨我国电信运营商现有增值业务的特点,以此为自变量,分析其与组织结构性维度之间的关系,分析增值业务对组织结构的影响机制,由此来探讨电信运营商增值业务设置的合理化,以及电信运营组织结构的完善。本文首先通过因子分析确立增值业务的关联性维度,将我国电信运营企业增值业务测评模型分为增值业务内部运营因素、增值业务供应链因素、增值业务客户导向因素和竞争对手因素四个维度。其中内部运营因素有分为盈利能力、研发能力、技术支撑水平、运营人员素质、对于环境变化的响应速度、用户增长等6个二级指标,将供应链因素分为供应商种类、供应商数量、渠道商种类、渠道商数量等4个二级指标,将客户导向因素分为顾客满意度、对于客户新需求的响应速度、对于客户意见处理速度3个二级指标,将竞争对手因素分为替代品的数量、技术创新能力、技术转化能力、相似产品种类4个二级指标,随后在相关性分析和回归分析的基础上,验证了增值业务对电信组织结构分权化、复杂化、规范化之间的影响关系。研究发现组织结构分权化同增值业务的顾客导向、供应链和市场竞争因素有正相关性。组织结构复杂化同增值业务内部运营因素、顾客导向、供应链和市场竞争因素有正相关性。组织结构规范化同增值业务内部运营因素、顾客导向、供应链和市场竞争因素有正相关性。而增值业务的四个维度(增值业务内部运营因素、增值业务供应链因素、增值业务客户导向因素和竞争对手因素)对于组织结构的三个维度(分权化、复杂化、规范化)均具有正向预测作用。
[Abstract]:After the reorganization of the three telecom operators in China in 2008, the telecom transportation business in China has entered a new phase of three-network convergence and full-service operation. With the issuance of 3G licenses and the operation of business, as well as the continuous updating and promotion of the new generation of IT technologies such as the Internet of things,Telecom operating products and services are becoming more and more enriched, so the value-added services based on all these changes have more and more important significance for telecom operators.What kind of influence will the value-added service have on the organizational structure of the telecom operators in such a large environment is the content of this paper.Under this background, this paper probes into the characteristics of the existing value-added services of telecom operators in China, taking them as independent variables, analyzes the relationship between them and the organizational structural dimensions, and analyzes the influence mechanism of value-added services on the organizational structure.This paper discusses the rationalization of telecom operators' value-added service setting and the perfection of telecom operation organization structure.Firstly, this paper establishes the correlation dimension of value-added business through factor analysis, and divides the evaluation model of value-added service into internal operational factors and supply chain factors.Value-added business customer-oriented factors and competitors factor four dimensions.The internal operational factors are divided into six secondary indicators, such as profitability, R & D capability, technical support level, operational staff quality, response speed to environmental change, user growth and so on. Supply chain factors are divided into supplier types.The number of suppliers, the types of channel vendors, the number of channel merchants, and so on. The customer orientation factors are divided into customer satisfaction, response speed to new customer demand, processing speed of customer opinion, three second-level indicators of customer opinion processing speed.The competitors were divided into four secondary indexes: the quantity of substitute, the ability of technological innovation, the ability of technology transformation and the similar product category. Then, on the basis of correlation analysis and regression analysis,The influence of value-added services on the decentralization, complexity and standardization of telecom organization structure is verified.It is found that the decentralization of organizational structure has a positive correlation with customer orientation, supply chain and market competition.The complexity of organizational structure has positive correlation with internal operational factors, customer orientation, supply chain and market competition factors.The standardization of organizational structure has positive correlation with internal operation factors, customer orientation, supply chain and market competition factors.The four dimensions of value-added business (internal operation factor, supply chain factor, customer orientation factor and competitor factor) are three dimensions of organizational structure (decentralization, complexity, etc.Both of them have positive predictive effect.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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