基于产业视角的IPTV业务发展成长研究

发布时间：2018-04-03 14:22

本文选题：IPTV　切入点：博弈　出处：《北京邮电大学》2012年博士论文

【摘要】：网络业务融合是全球范围内的信息市场发展趋势所在,中国信息市场新业务发展如火如荼,三网融合是中国信息产业发展战略规划的重要部分。在中国信息新业务融合发展趋势的过程中,以IPTV为代表的新型业务发展日新月异,中国IPTV在满足市场用户需求的同时,给其发展带来新机遇,但是也不可避免地遇到新生事物成长过程中的诸多问题。IPTV在其成长过程中应该注意的发展策略,以及其可以借鉴的成长模式等事关能否确保其顺利发展成长并且能够获得相应市场份额、地位的重要因素。由此,本论文的选题是在此背景下展开的。中国学者目前对于国内IPTV业务的系统研究处于起步阶段,中国IPTV市场发展理论研究几近空白,再加上国内信息市场固有的中国特色,无法照抄照搬国外(如欧美)等先进国家和地区的发展经验,从一定程度上影响了中国IPTV业务的健康成长。故此,可以从某种意义上说,中国IPTV业务发展过程无前可鉴,只有在探索中前进。论文以管理学的视角为切入点,引入经济分析模型,借助统计模型分析方法,运用产业学的理论论述中国IPTV业务发展过程中的(可能)问题及其对策,同时不失引用相关行业权威统计数据和参考借鉴国外同行经验模式,以期促进中国IPTV产业的有序稳健成长。论文围绕产业/行业框架,引入现代信息经济学中的相关概念(如网络外部性、产业联盟、委托代理等)于IPTV业务中,注重运用实际的统计数据和辩证的文字论述深度刻画中国IPTV业务环境的现状,并进一步统计分离/分析出中国IPTV发展成长所面临的客观因素和主观因素,以量化的经济管理数理模型等推导出引起这些原因的深层因素,进而得出进一步的定性分析,提出可能的可行性应对措施。文中研究有别于已有对中国IPTV研究中主要使用的文字思辨性论述、近似模拟方法、模糊数学模型、随机调查等方式,文中围绕中国IPTV产业发展现状,运用产业理论分析、行业案例分析、第一手的最新权威统计数据等多种方式分析探讨其发展成长当务之急。文中主要从中国IPTV市场发展环境、市场竞争行为、市场联盟潜质、组织激励度量等几个方面来探讨,更多引入严格定义意义下的经济管理产业模型,减少包含歧义性的因素,有着逻辑性严密的推导过程,使得论文研究成果更具有真实性、可靠性。文中还从管理体制和法律体系方面给出了对中国IPTV产业的管制创新建议。总的来说,本文综合运用管理、经济、统计等学科的研究方法,注重理论结合实际,从行业环境和产业发展两个系统层面,力图为中国IPTV产业发展成长探索了一些供参考的对策性行为措施,期望为中国IPTV的发展有可参考借鉴意义。
[Abstract]:The integration of network services is the development trend of the information market in the world, and the new business of China's information market is in full swing. The integration of three networks is an important part of the strategic planning for the development of China's information industry.In the process of information new business convergence development trend in China, the new business development represented by IPTV changes with each passing day. IPTV in China not only meets the needs of market users, but also brings new opportunities to its development.However, it is inevitable to encounter many problems in the process of the growth of new things. The development strategy that IPTV should pay attention to in the process of growing up.The growth model which can be used for reference is an important factor to ensure its smooth development and gain the corresponding market share and position.Therefore, the topic of this paper is carried out under this background.At present, Chinese scholars are in the initial stage of systematic research on domestic IPTV business, and the theoretical research on the development of Chinese IPTV market is almost blank, in addition to the inherent Chinese characteristics of the domestic information market.It is impossible to copy the development experience of advanced countries and regions such as Europe and America, which influences the healthy growth of IPTV business in China to some extent.Therefore, in a sense, China IPTV business development process can not learn from, only in the exploration forward.From the perspective of management, this paper introduces the economic analysis model, with the help of statistical model analysis method, using the theory of industry science to discuss the (possible) problems and countermeasures in the process of IPTV business development in China.At the same time, reference to relevant industry authoritative statistical data and reference to foreign peer experience model, in order to promote the orderly and steady growth of China's IPTV industry.This paper introduces the concepts of modern information economics (such as network externality, industrial alliance, principal-agent, etc.) into IPTV business around the industry / industry framework.Pay attention to depict the current situation of IPTV business environment in China by using the actual statistical data and dialectical discourse, and further separate / analyze the objective and subjective factors of the development and growth of IPTV in China.Based on the quantitative mathematical model of economic management, the deep factors causing these reasons are deduced, and the further qualitative analysis is obtained, and the possible feasible countermeasures are put forward.This paper is different from the existing methods such as textual speculative argumentation, approximate simulation method, fuzzy mathematical model, random investigation and so on, which are mainly used in the research of IPTV in China. The paper uses industry theory to analyze the development status of China's IPTV industry.Industry case analysis, first-hand authoritative statistics and other ways to explore its development and growth urgent.This paper mainly discusses the market development environment, market competition behavior, market alliance potential, organizational incentive measurement and other aspects of China's IPTV market, and introduces more strictly defined economic management industry model to reduce the factors that contain ambiguity.There is a logical and rigorous derivation process, which makes the research results more authentic and reliable.The paper also gives some suggestions on the regulation and innovation of IPTV industry in China from the aspects of management system and legal system.In general, this paper synthetically applies the research methods of management, economy, statistics and other disciplines, pays attention to the combination of theory and practice, and from the two system levels of industry environment and industry development,This paper tries to explore some countermeasures for the development and growth of China's IPTV industry, and expects to be of reference significance for the development of China's IPTV.
【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F49;F224

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