动态竞争下分销企业核心竞争力研究

发布时间：2018-04-03 16:47

本文选题：动态竞争　切入点：IT分销渠道　出处：《复旦大学》2013年硕士论文

【摘要】：IT硬件分销商是IT硬件产品供应链的重要组成部分,但是一直以来,对于IT硬件分销行业的研究关注都非常少。IT产业特点决定了行业竞争始终处于动态环境下,因此研究动态环境下的核心竞争力,对找到营销的策略,制定企业的竞争战略都有积极的启示意义。本文通过多种科学理论研究模型,包括动态竞争分析理论,SWOT分析法,战略五要素评估,波特五力模型分析等,辅以对JH公司的个案分析,明确当前的竞争环境,总结中国IT硬件分销企业的核心竞争力问题,以期通过分析明确未来中国IT硬件分销企业的发展之路,为其健康发展提供理论与实践结合的案例。首先,本文结合前人对于动态竞争理论的研究,详细阐述了动态竞争环境的产生原因与作用过程,以及在此竞争环境下对企业核心竞争力的需求；然后结合实际情况,运用PEST模型,战略五要素评估等工具对我国IT分销行业的竞争环境与核心竞争力构成要素进行分析和比较,体现了IT分销行业面临动态竞争与不确定未来发展趋势,从而说明了建构核心竞争力对我国IT分销企业的重要意义；最后对JH (Joint Harvest)公司进行案例分析,运用K.S.F、SWOT等分析工具,对其所处行业的现状和存在问题做了具体分析,进而明确了JH的重新定位与构建核心竞争力的方向和途径,以期为我国众多IT分销企业提供参考借鉴之用。
[Abstract]:The IT hardware distributor is an important part of the IT hardware product supply chain. However, the research on IT hardware distribution industry has been paid very little attention. The characteristics of IT industry determine that the industry competition is always in the dynamic environment.Therefore, the study of the core competence under the dynamic environment has positive implications for finding out the marketing strategy and making the competitive strategy of the enterprise.In this paper, through a variety of scientific theoretical research models, including dynamic competition analysis theory SWOT analysis, strategic five elements evaluation, Porter five forces model analysis, supplemented by a case study of JH company, to clarify the current competitive environment,This paper summarizes the core competitiveness of IT hardware distribution enterprises in China in order to provide a case of combining theory and practice for the healthy development of IT hardware distribution enterprises in China by analyzing and clarifying the way of development of IT hardware distribution enterprises in China in the future.First of all, combined with the previous research on the dynamic competition theory, this paper elaborates the reasons and the process of the dynamic competition environment, and the demand for the core competence of the enterprise in this competitive environment, and then combined with the actual situation.This paper analyzes and compares the competitive environment and core competitive factors of China's IT distribution industry by means of PEST model and strategic five-factor evaluation, which reflects the dynamic competition and uncertain future development trend of IT distribution industry.The paper explains the importance of constructing core competence to IT distribution enterprises in China, and finally makes a case study on JH Joint Harvest.Using K.S.FFU SWOT and other analysis tools, it makes a concrete analysis of the current situation and existing problems of the industry.Then, the reorientation of JH and the way of constructing core competence are defined, in order to provide reference for many IT distribution enterprises in our country.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F49

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