电信运营商双寡头定价机制设计

发布时间：2018-04-09 01:41

本文选题：电信运营商　切入点：异质性　出处：《运筹与管理》2017年05期

【摘要】：电信市场存在运营商之间的竞争关系,运营商针对异质性消费者的定价机制设计更是直接影响其利润的实现,本文利用机制设计方法,分析了电信运营商的双寡头垄断定价策略,研究发现:(1)运营商的核心利润来源于低类型消费者的总剩余。低类型消费者的消费扭曲来源于运营商提供给高类型消费者过高的信息成本。要想改善低类型消费者的不满和消费扭曲,需要降低对高类型消费者的优惠幅度。(2)电信运营商的最优定价随竞争对手的价格同向变动。(3)电信运营商最优定价与消费者对该运营商的服务体验成正比,与消费者对竞争对手运营商的服务体验成反比。所以,运营商应当不断优化自己网络的服务质量,提高消费者的服务体验,进而才能有涨价的空间。
[Abstract]:There is a competitive relationship between operators in the telecom market, and the pricing mechanism design for heterogeneous consumers directly affects the realization of their profit. In this paper, the mechanism design method is used.This paper analyzes the pricing strategy of dual oligopoly of telecom operators, and finds out that the core profit of telecom operators comes from the total surplus of low type consumers.The distortion of consumption of low-type consumers comes from the high cost of information provided by operators to high-type consumers.If you want to improve the discontent and distortion of low class consumers,There is a need to reduce the margin of preference for high type consumers. (2) the optimal pricing of telecom operators varies with the price of their competitors. 3) the optimal pricing of telecom operators is in direct proportion to the service experience of consumers to that operator.It is inversely proportional to the consumer's service experience to rival operators.Therefore, operators should constantly optimize their network service quality, improve consumer service experience, and then have room for price increase.
【作者单位】：北方工业大学经济管理学院;清华大学经济管理学院;北京外国语大学国际商学院;
【基金】：国家自然科学基金资助项目(71602011) 北京市优秀人才青年骨干项目(2016000020124G021) 北京外国语大学基本科研业务费项目
【分类号】：F626

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