基于云通讯录构建的实名制社交网络商业模式分析

发布时间：2018-04-09 17:07

本文选题：通讯录　切入点：社交网络　出处：《北京邮电大学》2012年硕士论文

【摘要】：社交网络是当前最流行的互联网应用之一,在Facebook大获成功之后,社交网络的发展一直是业界所关注的问题。传统的社交网络主要为线上应用,使用者往往使用虚拟身份,极大限制了其关系的进一步发展。移动网络的发展为实名认证从技术上扫平了障碍,而移动应用的快捷性又将有效推动社交应用从线上往线下进一步发展。如果能以通讯录作为未来移动互联网的入口构建新型的移动社交网络,可能带来社交网络革命性的改变。通过对手机通讯录之间的关系进行挖掘,将手机通讯录的实名信息与存贮在云端的其他用户信息融合,有效地拓展用户社交网络,并以此为基础开发相关移动互联应用,从而将衍生出一张全新的移动社交网络。如何实现这样的网络,其商业模式的创新点和可行性究竟如何,是本文研究的主要内容。通过运用主流的商业模式理论对当前国内外流行的社交网络产品进行比较,特别是运用平台型商业模式理论剖析互联网行业的主要社交网络平台,本文提出一种全新的移动社交网络平台的商业模式。并对这一商业模式的各项要素及产品的创新与不足进行详细的分析和说明,以论证这一商业模式的可行性,从而得出这一商业模式要获得成功所需要的条件。
[Abstract]:Social network is one of the most popular Internet applications at present. After the success of Facebook, the development of social network has always been concerned by the industry.Traditional social networks are mainly online applications, users often use virtual identity, which greatly limits the further development of their relationships.The development of mobile network for real-name authentication has removed the technical barriers, and the rapid development of mobile applications will effectively promote the further development of social applications from O2O.If a new mobile social network can be constructed by using address book as the gateway of the future mobile Internet, it may bring about a revolutionary change in social network.By mining the relationship between the mobile phone address book, the real name information of the mobile phone address book and other user information stored in the cloud are fused, and the user social network is effectively expanded, and the related mobile interconnection applications are developed on the basis of this.This will give rise to a brand new mobile social network.How to realize such a network, the innovation and feasibility of its business model is the main content of this paper.Through the use of mainstream business model theory to compare the current popular social network products at home and abroad, especially the use of platform business model theory to analyze the main social network platform of the Internet industry.This paper presents a new business model of mobile social network platform.In order to prove the feasibility of this business model and to obtain the necessary conditions for the success of the business model, this paper makes a detailed analysis and explanation of the elements of the business model and the innovation and deficiency of the products.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F49

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