信息经济视角下的电信服务市场研究

发布时间：2018-04-12 21:34

本文选题：信息经济 + 电信服务市场　；参考：《北京邮电大学》2012年博士论文

【摘要】：信息经济视角下,新的电信服务市场策略不可能仅仅是简单的业务结构调整,运营商需要从信息经济的特性出发,结合对电信服务市场形势的把握,努力围绕核心竞争力重构更有效的策略方案,才能保持基业长青。我国电信业在经历长时间高速发展阶段后,近几年步入了转型期,转型的最终方向是由单一的业务提供向综合信息服务提供商发展。融合、移动、3G是目前最热门的短语,本文聚焦在新形势下电信服务市场多个维度的企业策略研究。本论文的目标是：深入研究信息经济的新特点的基础上,归纳总结电信服务市场、信息经济、电信产品相关理论和研究方法,从电信服务市场分析的角度,涵盖了市场定位、产品设计、产品定价、产品创新、用户锁定、渠道选择等各个方面,指导或直接服务于电信服务企业管理的实践。论文的主要研究工作包括： 1.基于信息经济相关理论,研究信息经济视角下的电信服务市场结构,并对其发展趋势进行分析； 2.通过对电信服务渠道选择的博弈分析,研究了渠道适配性问题,并且应用专家问卷和模糊层次分析法构建了电信服务渠道效益评估指标体系； 3.研究了电信产品等级划分的必要性和可能性,提出了不同用户群差别定价研究模型; 4.研究了在信息经济条件下,电信用户锁定与转换的利益和成本,提出了在什么条件下进行用户锁定或转换是有利的,如何才能最经济地进行用户转换的研究模型; 5.研究并提出了不同电信运营商,在位者与新进入者,主导运营商与中小运营商之间创新与跟随策略的选择模型及纳什均衡； 6.研究了由网络外部性所引发的电信产品设计的竞合关系,是先要市场,还是先要利润,两者如何才能达到平衡等问题,并提出了分析模型； 7.研究并提出了电信服务产品用户接受模型,并基于此提出了相关产品改进建议。本文的创新之处有以下三个方面： 1、建立了用户差异化问题博弈分析模型,探讨了多重定价模式对博弈方及整体社会效率的影响； 2、探讨了静态、动态情况下,存在转移成本和网络外部性情况下,运营商和用户之间,运营商之间的博弈关系,推导出纳什均衡条件,并从此提出策略建议； 3、通过合作和产品兼容性数学模型,推导出一系列竞合关系规则。
[Abstract]:From the perspective of information economy, the new strategy of telecom service market can not be just a simple adjustment of service structure. Operators should proceed from the characteristics of information economy and grasp the market situation of telecommunication services.Efforts around the core competitiveness reconstruction of more effective strategy, to maintain the foundation industry evergreen.After a long period of rapid development, China telecom industry has stepped into a transitional period in recent years. The final direction of the transformation is to develop from a single service provider to a comprehensive information service provider.Convergence, mobile 3G is the most popular phrase at present. This paper focuses on the multi-dimensional enterprise strategy research in the telecom service market under the new situation.The purpose of this paper is: on the basis of deeply studying the new characteristics of the information economy, summarizing the telecommunication service market, information economy, telecommunication products related theories and research methods, covering the market positioning from the angle of the telecommunication service market analysis.Product design, product pricing, product innovation, user locking, channel selection and other aspects, guiding or directly serving telecom service enterprise management practice.The main research work of the thesis includes:1.Based on the theory of information economy, this paper studies the market structure of telecommunication service from the perspective of information economy, and analyzes its development trend.2.Through the game analysis of telecom service channel selection, this paper studies the channel adaptability, and constructs the evaluation index system of telecommunication service channel benefit by applying expert questionnaire and fuzzy analytic hierarchy process.3.The necessity and possibility of the classification of telecommunication products are studied, and the model of differential pricing for different user groups is put forward.4.This paper studies the benefits and costs of the locking and switching of telecom users under the condition of information economy, and puts forward the research model of how to carry out the most economical user switching under what conditions it is advantageous to lock or convert users;5.The selection model and Nash equilibrium of innovation and follow strategy between different telecom operators, incumbents and new entrants, leading operators and small and medium-sized operators are studied and put forward.6.This paper studies the competition relation of telecommunication product design caused by network externality, and puts forward the analysis model.7.The user acceptance model of telecom service products is studied and proposed, based on which some suggestions for product improvement are put forward.The innovations of this paper are as follows:1. The game analysis model of user differentiation problem is established, and the influence of multiple pricing model on game side and overall social efficiency is discussed.2. The game relation between operator and user is discussed under static and dynamic conditions, under the condition of transfer cost and network externality, and the Nash equilibrium condition is deduced, and the strategy suggestions are put forward.3. Through the mathematical model of cooperation and product compatibility, a series of rules of competing relation are deduced.
【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F626

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