威客竞赛绩效的影响因素研究

发布时间：2018-04-18 13:12

本文选题：威客竞赛 + 绩效　；参考：《中国矿业大学》2016年硕士论文

【摘要】：威客竞赛,是竞赛发布者基于互联网平台发布具体的任务,由拥有相关技能的威客为发布者提供满意的创新解决方案并获得发布者奖励的竞赛活动。基于互联网发展而兴起的威客竞赛,为企业的内部创新问题提供了一套新的思路和解决途径,是企业进行开放式创新活动的一项新应用。相比于传统的竞赛活动,威客竞赛具有周期短、成本低、能吸引大量人员参与并获得较多解决方案等特点,受到了广泛关注。通过文献研究和案例研究,本文对威客竞赛的现状进行了全面分析。基于企业发布者视角,总结归纳出了以竞赛参与程度、有效方案数、整体质量构成的竞赛绩效直接影响因素,以竞赛奖金、竞赛期限、需求明确程度构成的绩效间接影响因素以及竞赛关注程度的中介影响和发布者信任的调节影响,提出了研究假设并构建了理论研究模型。提取了猪八戒网的Logo类竞赛大样本数据,对威客竞赛绩效的影响因素进行了实证研究,丰富了理论研究内容,并为相关参与者提供了实践参考。本文研究得到了以下结论:直接影响因素间形成了单向的影响路径关系,竞赛参与程度正向显著影响有效方案数然后再正向显著影响竞赛的整体质量。间接影响因素之间,竞赛奖金和竞赛期限对需求明确程度均产生了正向显著性影响,而且竞赛奖金的影响强度要高于竞赛期限。间接影响因素和直接影响因素之间,竞赛奖金、竞赛期限均对直接影响因素产生了总的正向影响,而需求明确程度对直接影响因素产生了总的负向影响。此外,需求明确程度、竞赛关注程度、竞赛参与程度和有效方案数具有部分中介作用,同时发布者信任在竞赛奖金、竞赛期限对竞赛关注程度影响关系中具有显著调节作用。在其他条件不变的情况下,竞赛关注程度、竞赛奖金、竞赛期限、需求明确程度对直接影响强度依次降低,竞赛关注程度对竞赛的绩效影响最为明显,而需求明确程度的影响表现最低。最后本文从最大化竞赛绩效出发对竞赛发布者、威客解答者和威客竞赛平台分别提出了相关对策建议。
[Abstract]:Weike contest is a competition event in which publishers issue specific tasks based on Internet platform and have the relevant skills to provide publishers with satisfactory innovative solutions and be rewarded by publishers.Based on the development of the Internet, the talent competition has provided a set of new ideas and solutions for the internal innovation of enterprises. It is a new application of open innovation activities in enterprises.Compared with the traditional competition activities, the Weike competition has the characteristics of short period, low cost, can attract a large number of people to participate and obtain more solutions, and has attracted wide attention.Through literature research and case study, this paper makes a comprehensive analysis of the current situation of Weike Competition.Based on the perspective of enterprise publisher, this paper summarizes the direct influence factors of competition performance, which are composed of competition participation degree, effective scheme number, overall quality, competition bonus and competition duration.The indirect influence factors of performance, the intermediary influence of competition concern and the moderating effect of publisher's trust are discussed, and the research hypothesis is put forward and the theoretical research model is constructed.This paper extracts the large sample data of Logo competition from Zhu Bajie net, and makes an empirical study on the influencing factors of the performance of Weike competition, which enriches the theoretical research content and provides practical reference for the relevant participants.In this paper, the following conclusions are obtained: the direct influence factors form a one-way influence path relationship, the level of competition participation positively and significantly affects the number of effective schemes and then the overall quality of the competition.Among the indirect influence factors competition prize and competition duration have a positive and significant effect on the demand clarity and the intensity of competition prize is higher than the competition period.Between indirect and direct influence factors, competition prize and competition duration have a total positive effect on direct influence factors, while the degree of demand clarity has a total negative effect on direct influence factors.In addition, the degree of demand clarity, the degree of competition attention, the degree of competition participation and the number of effective schemes play a part intermediary role. Meanwhile, the publisher trust plays a significant role in regulating the relationship between competition prize and competition duration.Under other conditions, the degree of competition attention, competition prize, competition duration, demand clarity degree of direct impact on the intensity in turn, competition attention to the performance of the competition is the most obvious.The impact of demand clarity is the lowest.Finally, this paper puts forward the relevant countermeasures and suggestions to the competition publisher, the Weike Respondent and the Weike Competition platform from the view of maximizing the competition performance.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49

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