线上知识付费:主要类型、形态架构与发展模式

发布时间：2018-04-20 21:29

  本文选题：认知盈余 + 线上知识付费　； 参考：《编辑学刊》2017年05期

【摘要】：认知盈余时代下海量的信息让用户在难以抉择的同时产生了知识焦虑,致力于消除用户知识焦虑症状的知识付费平台因瞄准用户自我提升需求而受到用户和资本的高度关注。本文通过梳理线上知识付费的崛起与演化,分析了知识付费的主要内容类型,以明确其兴起的外部动因和内部诉求,并从价值指向、内容构造和媒介服务三个层面进一步剖析了知识付费的形态架构及特征。未来知识付费平台的发展关键在于借助于技术升级和服务改善,努力造就内容、社交与场景的三位一体的服务模式,通过头部资源引流和扶持尾部资源构建多元化知识付费内容,以此来带动知识付费市场的健康发展。
[Abstract]:In the era of cognitive surplus, huge amounts of information make it difficult for users to choose and at the same time produce knowledge anxiety. The knowledge payment platform, which is dedicated to eliminating the symptoms of users' knowledge anxiety, is highly concerned by users and capital for aiming at users' self-improvement needs. By combing the rise and evolution of online knowledge payment, this paper analyzes the main content types of knowledge payment, in order to clarify its external motivation and internal demand, and from the value direction, The structure and characteristics of knowledge payment are further analyzed at three levels: content structure and media service. The key to the future development of the knowledge-paying platform lies in the trinity of content, social and scene, with the help of technological upgrading and service improvement. In order to promote the healthy development of the knowledge paying market, the head resource drains and supports the tail resources to construct the diversified knowledge paying content.
【作者单位】： 北京师范大学新闻传播学院;中国人民大学新闻与社会发展研究中心;
【分类号】：F49
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本文编号：1779535