内蒙古电信3G营销策略研究

发布时间：2018-04-26 05:08

本文选题：内蒙古电信 + 3G　；参考：《内蒙古大学》2013年硕士论文

【摘要】：2008年10月,我国几大电信运营商重组,在此之前,在电信市场占有率上中国移动公司具有领先优势,其推出产品的市场占有量远远超过了另外几家电信运营商产品销售数量的总和,因而拥有了巨大的超额利润空间,经济效益达到其他电信运营上三至四倍,营业收入超过其他运营商三倍以上。另一方面,中国移动占领了大部分的高端用户市场。实际上,根据市场反应的数据,中国移动已经形成电信行业的市场垄断。由于中国移动、中国联通、中国电信等几家企业具有国家政策扶持,名义上形成多寡头的竞争局面,但实际上为中国移动主导的定价经营。为改变电信市场不合理的市场占有格局,中国国务院通过相关政策,进行对企业的重组和经营业务的规范化规定,改变目前的电信市场格局,避免垄断情况的发生。基于对论文研究背景的分析,作者在本文研究中提出一下研究核心：通过分析论文的研究背景,确定研究方案；分析3G技术发展情况以及中国用户的终端使用情况等,从运营商、终端生产商和用户三个角度对3G产品的需求情况进行分析；利用SW0T模式分析中国电信集团分公司——内蒙古电信公司的企业发展情况,最终分析确定其营销策略与运营思路。
[Abstract]:In October 2008, several major telecom operators in China were reorganized. Before that, China Mobile had a leading advantage in the market share of telecommunications. Its market share of its products far exceeds the total number of products sold by several other telecom operators, so it has a huge margin of excess profits, and its economic benefits are three to four times those of other telecom operations. Operating income is more than three times that of other operators. China Mobile, on the other hand, dominates most of the high-end subscriber market. In fact, according to market response data, China Mobile has formed a market monopoly in the telecommunications industry. Because of China Mobile, China Unicom, China Telecom and other enterprises with state policy support, nominally forming a multi-oligarch competitive situation, but in fact for China Mobile led the pricing operation. In order to change the unreasonable market possession pattern of telecommunication market, the State Council of China adopts relevant policies to regulate the reorganization of enterprises and the operation of business, to change the current situation of telecommunication market and to avoid the occurrence of monopoly. Based on the analysis of the research background of the thesis, the author puts forward the research core in this paper: through analyzing the research background of the paper, the author determines the research plan, analyzes the development of 3G technology and the end-use of Chinese users, and so on. The demand for 3G products is analyzed from three angles: operator, terminal producer and user. The enterprise development of Inner Mongolia Telecom Company, a branch of China Telecom Group, is analyzed by using SW0T mode. The final analysis determines its marketing strategy and operational thinking.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626;F274

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