车联网产品持续使用意愿影响因素研究

发布时间：2018-05-09 02:02

本文选题：车联网产品 + 持续使用意愿　；参考：《吉林大学》2017年硕士论文

【摘要】：经济和科技的进步为社会的发展提供了无限的可能,收入水平的提升促使人们越来越追求舒适、便捷的生活,汽车需求量的大幅增加可以很好的说明这一点。汽车用户大幅增长随之而来的就是道路拥堵、交通安全等方面的问题。互联网时代背景下,智能化的发展不仅在生产工作中发挥作用,生活中的智能化也在逐步推广。面对人们日益高质量、多样化的生活需求,以及交通问题的日益严峻,车联网概念应运而生,车联网的相关产品设备也慢慢得到更多运用[1]。通过大量的阅读文献,发现在车联网相关产品设备逐步取得进步,用户逐步增加的同时,车联网产品在实际使用的过程中也反映出了用户对车联网产品的认知缺乏、用户需求无法很好得到满足进而导致持续使用率低等问题。而目前学者们对车联网的研究当中几乎没有专门研究用户对车联网产品的持续使用意愿。在对车联网以及车联网产品的相关信息有了更深入了解的基础上,本文对车联网产品这一概念进行清晰的界定,并分析研究车联网产品的特性、发展和使用现状。再通过问卷调查、深度访谈、信息资料查阅,了解用户对车联网产品相关服务需求以及对现有车联网产品服务功能的使用态度和持续使用意愿。能够真实的体现消费者对产品或服务的满意程度和主观感情就是消费者的持续使用意愿[2],诸多学者在各个领域都有相关研究,本文所要进行的研究就是关于影响用户持续使用车联网产品的因素。基于本文研究对象的特点,在学习了技术接受模型、期望确认理论相关内容的基础上构建了本文的研究模型。最后,对所收集的相关数据资料进行分析研究,具体的研究结论主要分为以下几个方面:第一,用户所了解的车联网产品知识,身边参考群体传递的信息,以及销售人员的宣传引导这些因素会影响用户的感知有用性、感知易用性。用户体验到的车联网产品的有用程度和易用程度越高,其对车联网产品的使用态度就会越积极,进而对用户的持续使用意愿也会产生影响。第二,用户由于存在学历、收入、所在地域等不同的特征,其对车联网产品的持续使用意愿也存在一定的差异。第三,用户获得车联网产品主要有两种方式,即购车自带和自己购买安装。在通过不同方式获得车联网产品的情况下,用户所接收的产品知识等也会存在差异,这对用户的使用态度和最终持续使用意愿都会产生直接或间接的影响。针对以上几点,本文从提高用户对车联网产品认知;增强个性化功能设定,拓宽业务范围;共同构建行业规范和标准这三个方面提出相关对策建议,通过加强用户对车联网产品的认知度、为用户提供可选择的个性化的服务类型,提高用户对车联网产品的持续使用意愿。此外,车联网相关行业标准和规范的制定将为车联网总体的发展建立保障体系。
[Abstract]:The progress of economy and technology provides unlimited possibilities for the development of society. The improvement of income level urges people to pursue more and more comfortable and convenient life. The large increase of automobile demand can explain this very well. The huge increase in the number of car users is followed by road congestion, traffic safety and other problems. Under the background of Internet era, the development of intelligence not only plays an important role in production, but also popularizes intelligentization in daily life. In the face of people's increasingly high quality, diversified life needs, and increasingly serious traffic problems, the concept of car networking came into being, and the related products and equipment of vehicle networking were gradually used more and more [1]. Through a large number of reading documents, it is found that while the related products and equipments have made progress step by step and the number of users has gradually increased, the process of actual use of the vehicle networking products also reflects the lack of awareness of the vehicle networking products. User needs can not be well met, resulting in low persistent utilization rate and other problems. At present, there is almost no research on the willingness of users to use the vehicle networking products. On the basis of a deeper understanding of the vehicle networking and the related information of the vehicle networking products, this paper defines the concept of the vehicle networking product clearly, and analyzes the characteristics, development and application status of the vehicle networking product. Through questionnaire survey, in-depth interview and information reference, we can find out the users' demand for the related services of the vehicle networking products, as well as their attitude and willingness to use the service function of the existing car networking products. The degree of satisfaction and subjective feelings of consumers for products or services can be truly reflected in the consumer's willingness to continue to use [2]. Many scholars have related studies in various fields. The research to be carried out in this paper is about the factors that affect the continuous use of car networking products. Based on the characteristics of the research object, the research model of this paper is constructed on the basis of studying the technology acceptance model and expecting to confirm the relevant contents of the theory. Finally, the relevant data collected are analyzed and studied. The specific conclusions are divided into the following aspects: first, the knowledge of the vehicle network products that users know, the information transmitted by the reference groups around them, These factors will affect the user's perceived usefulness and perceived ease of use. The higher the degree of usefulness and ease of use of the vehicle networking products experienced by the user, the more positive the attitude towards the use of the networked products will be, which will also have an impact on the users' willingness to use continuously. Second, due to the existence of different characteristics, such as education, income, location and other characteristics, there are some differences in the willingness of users to continue to use the car networking products. Third, there are two main ways for users to get car networking products, that is, to buy their own cars and install their own. In the case of obtaining the networked products through different ways, the knowledge of the products received by the users will also be different, which will have a direct or indirect impact on the users' attitude to use and their final willingness to use continuously. In view of the above points, this paper puts forward the relevant countermeasures and suggestions from three aspects: improving the users' cognition of the car networking products, enhancing the personalized function setting, widening the scope of business, and jointly constructing the industry norms and standards. By strengthening the users' awareness of the car networking products, the users can be provided with personalized service types that can be selected, so as to improve the users' willingness to use the car networking products continuously. In addition, the establishment of industry standards and norms for the overall development of vehicle networking will establish a guarantee system.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;F49;F426.471

【参考文献】