消费者参与共享经济的行为归因和干预路径——基于扎根理论的分析框架

发布时间：2018-05-20 15:00

  本文选题：共享经济 + 扎根理论　； 参考：《贵州社会科学》2017年08期

【摘要】：共享经济蕴藏着强大的未来经济发展趋势和潜力,如何引导消费者积极参与共享经济是一个重要而尚未有效解决的问题。个体心理意识是直接推动共享消费的内部心理因素,社会参照规范是直接推动共享消费的社会心理因素,即共享消费是由个体心理意识和外部社会规范共同作用的结果;情景改革是干预消费者参与共享经济的驱动强化因素,通过改变消费者的共享行为成本和利益而影响最终行为的方向和强度;同时,情景改革也会对个体心理意识和社会参照规范起到调节作用,从而为共享经济的推进和政府建立商业和社会生态系统、完善信用体系、创新监管体系提供理论依据。
[Abstract]:Sharing economy contains strong economic development trend and potential in the future. How to guide consumers to actively participate in sharing economy is an important and unsolved problem. The individual psychological consciousness is the internal psychological factor which directly promotes the sharing consumption, the social reference norm is the social psychological factor which directly promotes the sharing consumption, that is, the sharing consumption is the result of the joint action of the individual psychological consciousness and the external social norm. Situational reform is a driving and reinforcing factor that interferes with consumer participation in the sharing economy, influencing the direction and intensity of final behavior by changing the cost and benefits of consumers' shared behavior; at the same time, Situational reform can also regulate individual psychological consciousness and social reference norms, thus providing theoretical basis for the promotion of shared economy and the establishment of commercial and social ecosystem, the perfection of credit system and the innovation of supervision system by the government.
【作者单位】： 西安外国语大学;
【基金】：陕西省高等教育教学改革研究项目“互联网+时代背景下市场营销专业课程体系综合改革”(15BY69) 陕西省教育厅科研计划项目“西安依托‘丝绸之路经济带’建设特色世界城市的路径研究——基于文化创意理念的视角”(14JK1603)
【分类号】：F49;F713.55
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本文编号：1915142