微圈网络科技有限公司发展战略研究

发布时间：2018-06-01 02:00

本文选题：微圈网络科技有限公司 + 家政　；参考：《湖南大学》2016年硕士论文

【摘要】：随着我国人口老龄化程度的日益加深和居民收入水平的不断提高,人们对家政服务的需求越来越大,同时对服务质量的要求也越来越高,传统的家政模式难以满足人们多样化的需求,家政产业发展滞后,供需矛盾日益突出。微圈网络科技有限公司正式立足这种背景,以家政服务为主营业务,试图抓住家政服务行业的巨大发展机会。本文以微圈网络科技有限公司为研究对象,以战略管理理论为指导。首先,简单分析本文的研究背景及意义,通过对国内外家政服务和战略管理理论、文献综述的梳理和阅读,介绍主要的研究内容、研究方法及技术路线。其次,介绍微圈的基本情况,对微圈所面临的环境进行分析。通过PEST分析法、波特五力模型、资源能力分析法等相关理论,对家政服务行业外部环境、产业环境和公司的内部环境进行分析。再次,明确公司的优势、劣势、机会威胁并列出SWOT矩阵进行战略定位,结合微圈的愿景使命和任务目标,明确微圈在目前形势下的公司战略、竞争战略和职能战略,在此基础上确定公司战略实施步骤。最后,为保障公司的发展战略顺利实施,公司从组织结构改善,组织资源匹配和实施风险控制三步出发,辅之保障,以期企业的战略方案能够良好地进行,战略目标能够切实得到实现。本文希望通过对微圈网络科技有限公司发展战略研究,能够发现微圈网络科技有限公司进入家政行业的自身优势和独特机遇。更加有效解决长沙市目前家政服务行业供需极度不平衡、市场不规范、服务人员素质不高等问题,为企业家政新模式提供参考依据。
[Abstract]:With the increasing aging of the population and the increasing income level of the residents, the demand for domestic service is increasing, and the quality of service is also becoming more and more demanding. The traditional mode of home economics is difficult to meet the diverse needs of people, the development of domestic industry lags behind, and the contradiction between supply and demand is becoming more and more prominent. Based on this background, Microcircle Network Technology Co., Ltd. takes domestic service as its main business and tries to seize the great development opportunity of domestic service industry. This paper takes the micro-circle network technology co., Ltd as the research object and the strategic management theory as the instruction. First of all, this paper simply analyzes the research background and significance, through domestic and foreign domestic service and strategic management theory, literature review of the comb and reading, introduce the main research content, research methods and technical routes. Secondly, the basic situation of microcircle is introduced, and the environment of microcircle is analyzed. This paper analyzes the external environment, industrial environment and internal environment of domestic service industry through PEST analysis, Porter's five-force model, resource ability analysis and other related theories. Thirdly, make clear the company's strengths, weaknesses, opportunities threats and list the SWOT matrix for strategic positioning, combined with the vision mission and mission objectives of the microcircle, clear the company strategy, competitive strategy and functional strategy in the current situation. On this basis determine the company strategy implementation steps. Finally, in order to ensure the smooth implementation of the company's development strategy, the company proceeds from the three steps of improving the organizational structure, matching organizational resources and implementing risk control, with a view to ensuring that the strategic plan of the enterprise can be carried out well. Strategic objectives can be realistically achieved. This paper hopes to find out the advantages and unique opportunities of microcircle network technology Co., Ltd., through the research on the development strategy of Microcircle Network Technology Co., Ltd. It is more effective to solve the problems such as extreme imbalance of supply and demand of domestic service industry, non-standard market and low quality of service personnel in Changsha City, which provides a reference for the new model of enterprise housekeeping.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49;F272

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