网络外部性下的电信业务服务质量和定价的博弈分析

发布时间：2018-06-23 06:41

本文选题：网络外部性 + 电信业务　；参考：《系统工程理论与实践》2013年04期

【摘要】：针对已有文献较孤立的关注网络外部性、多方参与以及服务质量对电信业务定价决策的影响这一不足,从用户的效用出发,推导出了网络外部性条件下的市场需求曲线,进而建立了网络外部性、企业相对市场关系、服务质量与电信业务价格之间的统一分析框架,考察了模型的均衡及其性质.结果表明:网络外部性和服务质量可以提高用户业务的支付费用并增加运营系统的利润.当网络外部性较弱时,参与企业双方同时决策意味着更优质的服务,更低的业务支付,更高的系统利润,而序贯决策则意味着决策先行者拥有先动者优势.当网络外部性较强时,服务提供商先行决策可以带来更优质的服务,更高的业务支付和系统利润,但作为决策追随者的运营商可以利用优质服务改善价值获取,获得后动者优势.
[Abstract]:In view of the shortage of the isolated literature concerning the influence of network externality, multi-party participation and quality of service on the pricing decision of telecommunication service, the market demand curve under the condition of network externality is deduced from the user's utility. Furthermore, the unified analysis framework of network externality, relative market relationship, service quality and telecom service price is established, and the equilibrium and properties of the model are investigated. The results show that the network externality and service quality can improve the payment cost of the user service and increase the profit of the operating system. When the network externality is weak, the decision making of both parties means better service, lower service payment and higher system profit, while sequential decision means that the decision maker has the advantage of the first mover. When the network externality is strong, the service provider can lead to better service, higher service payment and system profit, but as the follower of the decision, the operator can use the high quality service to improve the value. Gain the advantage of hindquarters.
【作者单位】：电子科技大学经济与管理学院;
【基金】：国家自然科学基金(71202074) 四川省科技厅软科学资助项目(2008ZR0193) 中央高校基本科研业务费项目(ZYGX2010J130)
【分类号】：F626.116;F224.32

【共引文献】