QY公司竞争战略研究
发布时间：2018-08-31 14:25
【摘要】：据不完全统计，目前国内专网通信领域拥有各类对讲机用户约5000万，与已破10亿的公网通信领域的手机用户相比，，对讲机的市场拥有量还比较小，但其存在的价值却不容小觑。以历史上发生的突发性重大地质灾害为例，灾害初期公网设施往往被迅速毁坏，即便部分硬件设备勉强可以恢复使用，但整个系统由于业务量激增很可能再次崩溃。这时候使用专网的对讲机便能发挥优势，特别是在黄金救援的前三天，对讲机以其弹性灵活的组网方式、快速便捷的调度功能发挥不可替代的作用。 QY公司是一家新成立的公司，从事专用通信产品研发、制造及销售。本文首先介绍了有关企业战略的相关理论。然后依照战略管理的基本步骤战略分析、战略选择及战略实施对QY公司业进行深入研究：第一步是利用PEST方法及波特五力模型等方法分析QY公司的外部环境，同时找到公司的机会和威胁，并进行EFE评价；第二步是利用价值链及VRIO框架模型等方法分析QY公司的内部资源及能力，找到公司的优势及劣势，明确公司所处行业地位，并进行IFE评价；第三步是结合EFE、IEF进行公司的SWOT及组合分析，做出最适合QY公司的战略选择，通过对比分析建议现阶段QY公司应该采取集中化战略；最后一步是制定各个职能的具体战略，确定QY公司的竞争战略措施。 本文主要采用实证与理论分析结合的研究方法，希望能为QY公司的发展提供有价值的参考，并对类似的企业提供有益的启示。
[Abstract]:According to incomplete statistics, at present, there are about 50 million interphone users in the field of special network communication in China. Compared with the mobile phone users in the field of public network communication that has broken through 1 billion, the market ownership of intercom is still relatively small, but the value of its existence cannot be underestimated. Taking the sudden and serious geological disasters in the history as an example, the public network facilities are often destroyed rapidly in the initial stage of disasters. Even though some hardware equipment can barely be restored to use, the whole system is likely to collapse again due to the surge of business volume. At this time, the use of a special network radio will give play to its advantages, especially in the first three days of the gold rescue, the radio set up in its flexible and flexible way of networking. Fast and convenient scheduling function plays an irreplaceable role. QY is a newly established company engaged in research and development, manufacturing and sales of dedicated communications products. This paper first introduces the related theories of enterprise strategy. Then according to the basic steps of strategic management, strategic analysis, strategic choice and strategic implementation of the QY industry in-depth study: the first step is to use the PEST method and Porter's five-force model to analyze the external environment of QY Company. The second step is to analyze the internal resources and capabilities of QY company by using value chain and VRIO framework model, to find out the advantages and disadvantages of the company, and to clarify the position of the company in the industry. The third step is to make the SWOT and combination analysis of the company combined with EFE,IEF to make the most suitable strategic choice for the QY company. Through the comparative analysis, it is suggested that the QY company should adopt the centralized strategy at the present stage. The final step is to develop specific strategies for each function and determine QY's competitive strategy measures. This paper mainly uses the empirical and theoretical analysis of the research method, hoping to provide a valuable reference for the development of QY, and to provide useful inspiration to similar enterprises.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626
本文编号：2215260
[Abstract]:According to incomplete statistics, at present, there are about 50 million interphone users in the field of special network communication in China. Compared with the mobile phone users in the field of public network communication that has broken through 1 billion, the market ownership of intercom is still relatively small, but the value of its existence cannot be underestimated. Taking the sudden and serious geological disasters in the history as an example, the public network facilities are often destroyed rapidly in the initial stage of disasters. Even though some hardware equipment can barely be restored to use, the whole system is likely to collapse again due to the surge of business volume. At this time, the use of a special network radio will give play to its advantages, especially in the first three days of the gold rescue, the radio set up in its flexible and flexible way of networking. Fast and convenient scheduling function plays an irreplaceable role. QY is a newly established company engaged in research and development, manufacturing and sales of dedicated communications products. This paper first introduces the related theories of enterprise strategy. Then according to the basic steps of strategic management, strategic analysis, strategic choice and strategic implementation of the QY industry in-depth study: the first step is to use the PEST method and Porter's five-force model to analyze the external environment of QY Company. The second step is to analyze the internal resources and capabilities of QY company by using value chain and VRIO framework model, to find out the advantages and disadvantages of the company, and to clarify the position of the company in the industry. The third step is to make the SWOT and combination analysis of the company combined with EFE,IEF to make the most suitable strategic choice for the QY company. Through the comparative analysis, it is suggested that the QY company should adopt the centralized strategy at the present stage. The final step is to develop specific strategies for each function and determine QY's competitive strategy measures. This paper mainly uses the empirical and theoretical analysis of the research method, hoping to provide a valuable reference for the development of QY, and to provide useful inspiration to similar enterprises.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626
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