中国联通内蒙古分公司商居用户营销策略研究
发布时间：2018-10-12 17:43
【摘要】：内蒙古联通公司主要经营移动通信业务,国内、国际固定电话网络与设施(含本地无线环路),语音、数据、图像及多媒体通信与信息服务,电信增值业务,IP(互联网协议)电话业务等国家批准的其它业务,以及与通信及信息业务相关的系统集成等业务。面对的竞争对手主要是通信两大运营商：内蒙移动公司和内蒙电信公司。在当前通信技术没有较大差距的情况下,各家的营销策略发挥着尤为重要的作用。 本文是笔者根据工作实践,以商居客户群为切入点,通过对该类客户群开展市场分析和调研,对内蒙古联通的商居客户群的营销策略进行研究,并结合当前的市场情况,提出如何通过细分市场,明确目标用户的市场定位,采取有效的营销策略来提升市场业绩。本文研究的目的是根据内蒙古联通公司面临的激烈市场竞争,通过对现有商居客户群的市场策略分析,找出存在的不足,提出可供参考的相关营销策略,以便更好的满足商居客户群的需求,不断提升内蒙古联通商居用户的市场份额,实现公司对商居用户提供优质服务同时,为公司的经营发展、经济收益作出更大的贡献。
[Abstract]:Inner Mongolia Unicom mainly engaged in mobile communications, domestic and international fixed telephone networks and facilities (including local wireless loop), voice, data, images and multimedia communications and information services, Telecom Value-added Service (, IP (Internet Protocol) other services approved by countries such as telephone services, as well as systems integration related to communications and information services. The main competitors are the communication two major operators: Inner Mongolia Mobile and Inner Mongolia Telecom. In the current communication technology without a big gap, the various marketing strategies play a particularly important role. This article is based on the work practice, take the commercial residence customer group as the breakthrough point, through carries on the market analysis and the investigation to this kind of customer group, carries on the research to the Inner Mongolia Unicom's commercial residence customer group marketing strategy, and unifies the present market situation, This paper puts forward how to improve the market performance by subdividing the market, defining the market orientation of the target users and adopting effective marketing strategies. According to the fierce market competition faced by Inner Mongolia Unicom, the purpose of this paper is to find out the shortcomings of the market strategy of the existing customers, and to put forward the relevant marketing strategies for reference. In order to better meet the needs of business customers, constantly enhance the market share of Inner Mongolia Unicom merchants, to achieve the company to provide quality services to commercial users, while for the company's business development, economic benefits to make a greater contribution.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F626
本文编号：2267025
[Abstract]:Inner Mongolia Unicom mainly engaged in mobile communications, domestic and international fixed telephone networks and facilities (including local wireless loop), voice, data, images and multimedia communications and information services, Telecom Value-added Service (, IP (Internet Protocol) other services approved by countries such as telephone services, as well as systems integration related to communications and information services. The main competitors are the communication two major operators: Inner Mongolia Mobile and Inner Mongolia Telecom. In the current communication technology without a big gap, the various marketing strategies play a particularly important role. This article is based on the work practice, take the commercial residence customer group as the breakthrough point, through carries on the market analysis and the investigation to this kind of customer group, carries on the research to the Inner Mongolia Unicom's commercial residence customer group marketing strategy, and unifies the present market situation, This paper puts forward how to improve the market performance by subdividing the market, defining the market orientation of the target users and adopting effective marketing strategies. According to the fierce market competition faced by Inner Mongolia Unicom, the purpose of this paper is to find out the shortcomings of the market strategy of the existing customers, and to put forward the relevant marketing strategies for reference. In order to better meet the needs of business customers, constantly enhance the market share of Inner Mongolia Unicom merchants, to achieve the company to provide quality services to commercial users, while for the company's business development, economic benefits to make a greater contribution.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F626
【参考文献】
相关期刊论文 前1条
1 黄波;;电信市场营销策略研究[J];通信世界;2007年29期
，本文编号：2267025
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