SC系统集成有限公司的发展战略研究

发布时间：2019-05-09 05:53

【摘要】：21世纪是信息大爆炸大发展的时代,我国系统集成行业规模在信息技术的快速发展之下得以不断地调整、升级和飞速发展,随着行业规模的扩展,竞争也日趋激烈,对于系统集成企业来说可谓是挑战和机遇并存。因此系统集成企业如何在激烈的市场竞争中脱颖而出,使得企业做强、做大,显得尤为必要。笔者选择系统集成领域中具有代表性和先进性的SC企业为例进行为例研究说明整个公司的战略思想的规划和选择对于企业的可持续发展所发挥的深远作用,并且探讨SC公司的发展模式和经验对于国内其它行内公司的借鉴和参考意义。本文采用PEST分析法和五力模型分析法以及SWOT分析法为系统分析方法和工具,以此对国内系统集成行业内规模不一的公司和企业进行分析,主要集中于经济效益要素、社会文化要素、技术水平要素,以此总结出影响SC公司发展的外部环境要素,并从行业角度,阐述行业的竞争态势,运用迈克尔·波特的五力模型理论分析并研究在系统集成行业竞争中所存在的各要素对SC公司的机会和威胁,以及SC公司在今后的发展中可利用的优势和需要避免的劣势。然后对SC公司的内部经营管理状况进行评析,梳理其经营状况和业务来源,并简要描述近年来的业绩状况。同时对SC公司的内部资源、经营能力、技术能力、管理状况等情况进行综合分析描述,总结出SC公司在各个维度下的优势、劣势。结合内外部环境分析,依据所构建的SWOT模型,综合分析SC公司在经营管理方面成熟的操作模式和需要调整改进的弱势,可资利用的外部条件,避免的外部风险,弥补短板效应。在这些分析数据的基础之上,通过实际经营状况对其中的优势、劣势、机会、威胁进行侧重权衡,最终选择相应的分析模式去推导选择发展战略。理论联系实践,得出SC公司发展的公司战略定位和战略目标,确定为期6年的战略阶段,明确各阶段所要达成的阶段目标,细分目标,循序渐进、逐步推进。并从加强组织建设和人力资源管理、完善健全管理制度、加强公共关系管理、落实企业文化制度等几个方面给出应对发展战略的具体的战略保障措施。
[Abstract]:The 21st century is the era of information explosion and development. With the rapid development of information technology, the scale of system integration industry in China can be continuously adjusted, upgraded and developed at full speed. With the expansion of industry scale, the competition is becoming more and more fierce. For system integration enterprises can be described as challenges and opportunities coexist. Therefore, it is necessary for the system integration enterprise to stand out in the fierce market competition and make the enterprise stronger and bigger. The author chooses the representative and advanced SC enterprise in the field of system integration as an example to study the far-reaching effect of the planning and choice of the strategic thought of the whole company on the sustainable development of the enterprise. And discuss the development mode and experience of SC company for reference and reference significance of other domestic companies. In this paper, PEST analysis, five-force model analysis and SWOT analysis are used as system analysis methods and tools to analyze companies and enterprises of different sizes in the domestic system integration industry, mainly focusing on the economic benefits elements. Social and cultural elements and technical level factors, which can sum up the external environmental factors that affect the development of SC Company, and expound the competitive situation of the industry from the angle of industry. Based on Michael Porter's five-force model theory, this paper analyzes and studies the opportunities and threats to SC in the competition of system integration industry, as well as the advantages and disadvantages of SC in the future development. Then the internal operation and management of SC Company is evaluated, and its operation condition and business source are combed out, and the performance situation in recent years is briefly described. At the same time, the internal resources, management ability, technical ability and management status of SC Company are analyzed and described comprehensively, and the advantages and disadvantages of SC Company in various dimensions are summarized. Combined with the internal and external environment analysis, according to the constructed SWOT model, this paper comprehensively analyzes the mature operation mode of SC Company in the aspects of operation and management and the need to adjust the weak points, the external conditions that can be used to avoid the external risks, and make up for the deficiency effect. On the basis of these analysis data, we weigh the advantages, disadvantages, opportunities and threats through the actual business conditions, and finally choose the corresponding analysis model to deduce and select the development strategy. According to the theory and practice, the strategic orientation and strategic goal of SC Company are obtained, and the strategic stage for 6 years is determined, the stage goal to be achieved in each stage is clearly defined, the subdivision goal, the step by step, and the step by step progress are made. At the same time, from the aspects of strengthening the organization construction and human resource management, perfecting the management system, strengthening the public relations management, implementing the enterprise culture system and so on, this paper puts forward the concrete strategic guarantee measures to deal with the development strategy.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49;F272

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