西安城市文明传播路径研究

发布时间：2018-03-16 13:04

本文选题：城市文明　切入点：传播　出处：《西安工程大学》2014年硕士论文　论文类型：学位论文

【摘要】：城市文明是一个复化的概念，是社会文明、社会和谐在城市这一特定场域的特殊形象化与具体化。城市文明的传播对于城市的发展进步与社会的进步都具有重要的意义。从传播流来看，城市文明的传播研究主要就是传播主体、传播渠道、传播客体、传播效果、传播情境五个具体领域的研究。本文对城市文明传播的研究置于传播学的视域下，对传播的各要素进行分析，进而设计出在具体语境下的有效传播路径。本文以西安市的城市文明传播为研究对象，也是研究目的，旨在通过分析，建构城市文明传播的路径，以及具体化的西安市城市文明传播策略。文章采用传播学传播功能理论、议程设置理论、使用与选择理论、受众分析理论、培养理论、沉默螺旋理论等传播学理论，以及资料内容分析法、现存资料分析法、二次分析法、举例分析法等社会学、传播研究方法对城市文明相关概念与理论以及西安市具体的传播状况进行了研究。内容主要围绕城市文明内涵的界定、城市文明传播、传播学路径、西安市城市文明的内涵、西安市文明传播的条件与现状以及西安市城市文明传播路径设计几个方面展开。主要研究成果是： 1、根据社会学、政治学、管理学方面相关知识，对社会文明与城市文明进行了界定，分析得出社会文明主要由物质文明和精神文明两部分组成，两者均不可或缺。理清城市文明和社会文明是包含与被包含，却又相互影响的关系，而城市文明也就包含物质文明与精神文明。 2、传播学理论关照下的城市文明的传播学分析，得出城市文明的发展离不开传播，而城市文明传播的实现在于传播视域下传播路径的设计，并运用传播学的相关理论对城市传播的路径进行了关照叙事。 3、西安市城市文明内涵丰富，在社会主义核心价值体系下，包含深厚传统文化内涵，同时兼具时代精神与一定的创新精神、人文精神、民主与法制精神。 4、西安市当前城市文明传播SWOT分析，包括历史遗产资源、宗教影响、人口结构、思想道德状况、教育现状、经济环境现状、科技文明现状、政策对应等方面，进行了相对全面的剖析。 5、理论与实际相结合，提出西安市的城市文明传播提供相应传播路径设计主要有三个大的类别，即政府主导型、媒介主导型和市民主体交互型。以2014年西安市城市文明传播策略设计为例，为前文所述理论提供参照与思考。本文的创新之处在于：1、采用传播学理论与社会学、城市环境学等学科理论体系的交融，，更全面深入对城市文明传播进行分析与设计；2、采用SWOT分析框架，对西安市城市文明传播的条件与现状分析，并结合大唐芙蓉园的具体案例进行优劣势分析；3、提出城市文明传播主要分为政府主导、媒介主导、市民主导三个主要类型，并根据西安市现实状况，采用分群体与分资源两个分层进行具体策略设计。
[Abstract]:Urban civilization is a complex concept, a social civilization, The special visualization and concretization of social harmony in this particular field of city. The communication of urban civilization is of great significance to the development and progress of city and society. The research on the communication of urban civilization is mainly the study of five specific fields: the subject of communication, the channel of communication, the object of communication, the effect of communication and the situation of communication. This paper analyzes the elements of communication, and then designs the effective communication path in specific context. This article takes Xi'an city civilization communication as the research object, is also the research goal, through the analysis, constructs the city civilization dissemination path, The article adopts communication theory, agenda setting theory, use and choice theory, audience analysis theory, cultivation theory, silence spiral theory and so on. As well as the analysis of data content, the existing data analysis, the quadratic analysis, the example analysis, and so on sociology, The methods of communication research have studied the related concepts and theories of urban civilization and the specific communication situation of Xi'an. The contents mainly focus on the definition of the connotation of urban civilization, the communication of urban civilization, the path of communication, the connotation of Xi'an city civilization. The conditions and present situation of the transmission of civilization in Xi'an and the design of the path of communication of civilization in Xi'an are carried out in several aspects. The main research results are as follows:. 1. According to the relevant knowledge of sociology, political science and management, the author defines social civilization and urban civilization, and concludes that social civilization is mainly composed of material civilization and spiritual civilization. To clarify the relationship between urban civilization and social civilization is the relationship between inclusion and inclusion, but also influence each other, and urban civilization includes material civilization and spiritual civilization. 2. The communication analysis of urban civilization under the care of communication theory shows that the development of urban civilization can not be separated from communication, and the realization of urban civilization communication lies in the design of communication path in the field of communication. And use the theory of communication related to the path of urban communication for attention narration. 3. Xi'an city has rich connotation of civilization. Under the system of socialist core value, it contains profound connotation of traditional culture, at the same time, it also has the spirit of the times and the spirit of innovation, humanism, democracy and legal system. (4) the SWOT analysis of current urban civilization communication in Xi'an, including historical heritage resources, religious influence, population structure, ideological and moral status, educational status, economic environment, scientific and technological civilization, policy correspondence, etc. A relatively comprehensive analysis was carried out. 5. Combining theory with practice, it is put forward that the design of corresponding communication path for urban civilization communication in Xi'an has three major categories, that is, the government-led type. In 2014, Xi'an city civilization communication strategy design was taken as an example to provide reference and thinking for the theory mentioned above. The innovation of this paper lies in the adoption of the blending of communication theory and sociology, urban environmental science and other disciplines theory system, more comprehensive and in-depth analysis and design of urban civilization communication, and the adoption of SWOT analysis framework. Based on the analysis of the conditions and present situation of urban civilization communication in Xi'an city, and combining with the concrete case of Datang Furong Garden, the paper analyzes the advantages and disadvantages of urban civilization communication, and points out that the urban civilization communication is mainly divided into three main types: government leading, media leading and citizen leading. According to the actual situation of Xi'an, the specific strategy is designed by dividing groups and resources.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

【参考文献】