想象视角和心理距离对行为意图的影响

发布时间：2018-02-01 04:35

本文关键词： 想象视角心理距离行为意图　出处：《上海师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：当个体在想象或者回忆一件事件时,头脑中会出现相应的画面感,想象或回忆所产生的画面存在两个视角:第一视角和第三视角,不同的人对同一个事件产生的画面是存在差异的。前人的研究从加工方式,归因等各方面解释两种视角对行为所产生的影响,本文将从解释水平理论的角度,探讨想象视角和心理距离对行为意图的影响。本文假设想象视角和心理距离对个体行为意图产生交互作用。具体来说:在近心理距离下,第三视角的行为意图高于第一视角的行为意图;在远心理距离下,第一视角的行为意图高于第三视角的行为意图。研究从不同的角度操纵心理距离(空间距离,时间距离)和想象视角(第一视角,第三视角),通过两个实验对假设进行验证。实验1考察想象视角和空间距离对行为意图的影响,结果验证假设:视角和空间距离存在交互效应。在近空间距离下,第三视角的行为意图高于第一视角的行为意图;在远空间距离下,第一视角的行为意图高于第三视角的行为意图。实验2重复验证了想象视角和心理距离的交互效应。本研究从不同的心理距离下揭示了不同的想象视角对行为意图的影响,为想象视角对消费,学习等方面的影响提供依据,也进一步揭示了想象视角和行为意图之间的关系。
[Abstract]:When an individual imagines or recalls an event, there is a corresponding sense of picture in his mind. There are two visual angles in the picture produced by imagination or recall: the first angle of view and the third angle of view. Different people have different pictures of the same event. Previous studies explain the effects of two perspectives on behavior from the aspects of processing, attribution and so on, this paper will explain the level of theory from the perspective of interpretation. This paper discusses the influence of imagination perspective and psychological distance on behavioral intention. This paper assumes that imagination perspective and psychological distance interact with individual behavioral intention. Specifically, in close psychological distance. The behavior intention of the third angle is higher than that of the first angle; The behavior intention of the first angle is higher than that of the third angle in the long distance. The study manipulates the psychological distance (space distance, time distance) and the imagination angle (the first angle) from different angles. The third angle of view verifies the hypothesis through two experiments. Experiment 1 examines the influence of imagination angle and space distance on behavior intention. The results verify the hypothesis that there is an interaction between the visual angle and the spatial distance. The behavioral intention of the third angle of view is higher than that of the first angle of view in the close space distance. At a long distance. The behavior intention of the first angle is higher than the behavior intention of the third angle. Experiment 2 repeatedly verifies the interactive effect between the imagination angle and the psychological distance. This study reveals the different visual angle of imagination to the behavioral meaning from different psychological distance. The effect of the graph. It provides the basis for the influence of imagination perspective on consumption and learning, and further reveals the relationship between imagination perspective and behavioral intention.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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