微博的使用行为预测大五人格特质

发布时间：2018-03-20 16:21

本文选题：大五人格　切入点：社交网站　出处：《华中师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：自从互联网出现伊始,研究者就开始试图理解网络使用者在互联网上的行为和其在现实世界中行为的差异,而理解这种行为网上、网下差异的关键在于理解其人格特质。这是因为互联网是由人与人之间的互动所驱动的。尤其是当社交网站出现之后,人们更是频繁地通过它进行交流互动,并在其上留下了大量的行为痕迹。通过使用社交网站的用户的人格去解释其在社交网站上的行为容易,而通过用户在社交网站上的行为去预测其人格则是研究者的一个挑战。因此,近年来人格和社交网站的研究者都开始关注这一问题。微博是近几年来新兴的一个网络社交工具或社交网站,人们使用微博可以更新个人生活状态、提供实时信息、关注感兴趣的人的微博并与之进行交流互动等等。由于微博出现的时间较晚,并且相比传统的社交网站,如博客、Facebook等,微博有它独特之处,对于人格与微博使用行为的关系还很少有研究者关注。大五人格理论模型是一个较全面和系统的人格特质理论,并且前人的研究发现,大五人格模型与人们在社交网站行为存在强的关联。因此,本研究采用大五人格理论模型作为研究微博行为的人格指标,来检验其各个人格维度在不同微博行为上是否有差异。进而,当观察到人们在微博上的行为后,能准确预测其在大五人格的不同特质上的水平。本研究基于Ross等人,以及Amichai-Hamburger和Vinitzky的研究,依据微博的独特之处,提出了适用于微博行为与大五人格不同的假设。结果发现,在微博中找到与大五人格的五个维度对应的相关行为数据。外倾性和“关注”、关注的熟人的数量、以及转发帖子的数量有关。神经质与帖子数量、转发帖子数量、图片帖子数量和“个人简介”有关。宜人性与“粉丝”数量和曾使用过的头像数量有关。开放性与发表帖子的总数量、原创帖子的数量、等级、活跃天数、粉丝数量、微博配图数量有关。尽责性与关注认识的人的数量和公布的教育及职业信息有关。最后,从被试取样以及被试微博使用情况对本研究的不足进行了反思,并对这一领域未来的研究进行了展望。
[Abstract]:Since the advent of the Internet, researchers have been trying to understand the differences between the behavior of Internet users on the Internet and what they do in the real world. The key to offline differences is to understand their personality traits. This is because the Internet is driven by interactions between people, especially when social networking sites emerge, through which people interact more frequently. And left a lot of behavioral traces on it. It's easy to explain what you're doing on a social network by using the personality of the user who uses it. It is a challenge for researchers to predict the personality of users through their behavior on social networking sites. Therefore, in recent years, both personality and social network researchers have begun to pay attention to this issue. Weibo is a newly emerging social network tool or social network in recent years. People can update their personal life status and provide real-time information by using Weibo. Weibo, who follows and interacts with interested people, and so on. Due to the late appearance of Weibo, and compared with traditional social networking sites such as Facebook, Weibo has its own unique features. Little attention has been paid to the relationship between personality and Weibo's using behavior. The Big five Personality Theory Model is a comprehensive and systematic personality trait theory, and previous studies have found that, There is a strong correlation between Big five Personality Model and people's behavior on social networking site. Therefore, this study adopts Big five Personality Theory Model as the personality index to study Weibo's behavior. To test whether there are differences in different Weibo's behavior in different personality dimensions, and then, after observing the behavior of people on Weibo, we can accurately predict the level of different characteristics of Big five personality. Based on the studies of Ross et al., Amichai-Hamburger and Vinitzky, and according to Weibo's unique features, this study puts forward the hypothesis that the behavior of Weibo is different from that of Big five. Find relevant behavioral data in Weibo corresponding to the five dimensions of Big five Personality. Extroversion and "concern", the number of acquaintances concerned, and the number of posts forwarded. Neuroticism is related to the number of posts and the number of posts forwarded. The number of photo posts is related to the "personal profile". Humanity is related to the number of "fans" and the number of avatars used. Openness is related to the total number of posts published, the number of original posts, the number of active days, the number of fans, Due diligence is related to the number of people who care about their knowledge and the published educational and vocational information. In the end, the deficiency of this study is reflected from the sampling and the use of Weibo, and the future research in this field is prospected.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：B848

【共引文献】