从局内人视角研究社交网络中的自夸行为

发布时间：2018-04-27 20:45

  本文选题：自夸 + 局内人视角　； 参考：《北京外国语大学》2016年硕士论文

【摘要】：微博用户经常自夸,其目的是建立良好的个人形象。可是,自夸会引起他人的反感,因为有损谦虚这一中国传统价值观。关于自夸的语言学实证研究为数不多(e.g., Dayter,2014; Wu,2011),而且采用的是“局外人”的视角,判断某言语行为是否属于自夸,完全依靠研究者的直觉,这可能有损研究的客观性。本文则采用“局内人”的视角,根据面子和礼貌相关的理论,对社交网络中的自夸行为进行较为全面的描述和分析。“局内人”视角,指的是关注由发帖者自定义的自夸行为。比如,发帖者会用#我在自夸# 来标注自己的自夸意图。哲学家Plutarch(1927)在其自夸研究中提出了三个维度(“自夸的目的”、“自夸的策略”、“避免不合时宜的自夸”),本研究继承了这个描述性框架,同样探讨这三方面的内容(“自夸的动机”、“自夸的策略”、“影响自夸被接受程度的因素”),但是根据数据特点,相应地调整了具体内涵和侧重点。比如,Plutarch的“自夸的目的”着重于自夸行为对听话人形成的影响,而本文的“自夸的动机”着眼于自夸者的直接动机；Plutrach对“避免不合时宜的自夸”的讨论并不深入,本文则通过定量研究,具体分析了自夸的内容和自夸的策略是如何影响跟帖者对发帖者自夸行为的接受度。本研究发现：1)微博用户认为自夸有三大动机：自夸有助于心理健康；自夸有助于职业发展；自夸有利于人际关系。2)发帖者自夸时采用了五大策略。3)自夸的内容和自夸的策略会影响跟帖者的反馈态度。比如,跟帖者对发帖者自夸行为的态度(肯定或者否定)会随着自夸内容不同而变化；所谓的缓和策略不总是能顺利减轻对面子的威胁。
[Abstract]:Weibo users often boast, its purpose is to establish a good personal image. Boasting, however, can be offensive to others because it undermines the traditional Chinese value of modesty. The linguistic empirical studies on bragging are few, such as e.g., Dayter.2014; Wu-2011, and it adopts the perspective of "outsider" to judge whether a speech act is boastful or not, relying solely on the intuition of the researcher, which may impair the objectivity of the study. Based on the theory of face and politeness, this paper describes and analyzes the behavior of bragging in social networks from the perspective of "insiders". An insiders perspective refers to attention to the self-defined boasting behavior of the poster. For example, the poster will use # I boast # to mark their boastful intentions. The philosopher Plutarch (1927) proposed three dimensions in his study of bragging ("the purpose of bragging", "the strategy of bragging", "avoiding the anachronistic bragging"). This study inherits this descriptive framework. This paper also discusses the contents of these three aspects ("the motivation of bragging", "the strategy of bragging", "the factors influencing the acceptance of bragging"), but adjusts the specific connotation and emphasis accordingly according to the characteristics of the data. For example, Plutarch's "the purpose of bragging" focuses on the influence of bragging behavior on the hearer, while the "bragging motive" in this paper focuses on the direct motivation of the bragging person and Plutrach's discussion on "avoiding inappropriate bragging" is not in-depth. Through quantitative research, this paper analyzes the content of bragging and how the strategy of bragging affects the acceptance of posters' bragging behavior. This study found that Weibo users think that bragging has three major motivations: bragging contributes to mental health, bragging contributes to career development; The content and strategy of bragging will influence the feedback attitude of posters. For example, posters' attitudes (yes or no) to posters' boastful behavior may vary with the content of the bragging; So-called mitigation strategies do not always smooth out the threat to face.
【学位授予单位】：北京外国语大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：B848.4
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本文编号：1812280