体验购买、实物购买与幸福感:关系需要满足的中介作用

发布时间：2018-04-27 23:44

  本文选题：体验购买 + 实物购买　； 参考：《心理科学》2017年01期

【摘要】：基于自我决定理论,本研究考察了体验购买与实物购买这两种购买方式与个体享乐幸福感和意义幸福感的关系,并探索了个体的关系需要满足在其中的中介作用。采用回忆范式启动不同购买经历之后,被试依次完成关系需要满足问卷、享乐幸福感与意义幸福感量表。结果显示,体验购买组的享乐幸福感和意义幸福感都显著高于实物购买组;关系需要满足程度在购买类型与享乐幸福感、意义幸福感的关系间分别起到中介作用,这表明购买类型通过满足个体的关系需要进而提升其享乐幸福感和意义幸福感水平。
[Abstract]:Based on the theory of self-decision, this study examined the relationship between the two buying methods, the experience purchase and the physical purchase, and the relationship between the experience purchase and the sense of happiness, and explored the intermediary role of the individual relationship needs to be satisfied. After using the recall paradigm to start different purchase experiences, the participants completed the questionnaire of relationship needs satisfaction, hedonic well-being and meaning well-being scale in turn. The results showed that the hedonic well-being and meaningful well-being of the experience buying group were significantly higher than those of the physical purchase group, and the relationship between the type of purchase and the relationship between the type of purchase and the sense of well-being and the sense of well-being played an intermediary role, respectively. This suggests that the type of purchase improves the level of hedonic well-being and meaningful well-being by satisfying the individual's relationship needs.
【作者单位】： 北京师范大学心理学院;北京师范大学应用实验心理北京市重点实验室;
【基金】：国家社会科学基金项目(13BSH055)的资助
【分类号】：B848
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本文编号：1812857