社交问答网站知识分享行为的影响因素及其机制研究

发布时间：2018-07-08 16:32

本文选题：知识分享行为 + 社交问答网站　；参考：《华中师范大学》2017年硕士论文

【摘要】：在知识经济与Web2.0时代背景下,知识就是力量。知识分享行为使得个体知识转化为社会资源,创造出巨大的文明成果。虚拟社区为知识分享提供了便捷,虚拟社区的知识分享行为成为近十年来管理学、情报学、传播学、心理学领域关注的热点话题。虚拟社区的形式在不断创新,进入以用户生成内容为主的Web2.0时代后,社交网站成为主流模式,以社交网站为形式,以知识为载体的新型社交问答网站应运而生,成为网络内容生产的主力。社交问答网站与传统虚拟社区相比有很多不同之处,但少有研究专门探讨社交问答网站知识分享的影响因素。因此,本文试图以国内时下最流行的社交问答网站知乎为平台,探讨社交问答网站中知识分享行为的影响因素。(1)研究一,使用扎根理论的方法,对知乎网中关于用户分享影响因素相关问答下的759个回答进行分析,通过逐层编码,挖掘出知乎用户分享行为的影响因素,包括表现、学习、利他、外部回报和社交五大动机驱动、环境影响,价值观因素、保障性因素、情感体验。并在此基础上建构出社交问答网站知识分享行为的影响因素模型。(2)研究二,根据研究一的结论,从成就目标导向的视角探讨不同的成就目标对知识分享行为的影响,并检验知识分享自我效能的中介作用。采用成就目标导向的三维度量表,以及知识分享自我效能和知识分享行为问卷进行施测,以私信的形式向知乎用户发出邀请,共回收有效问卷334份,使用SPSS PROCESS对数据进行处理。研究主要发现如下:学习目标导向与表现-趋近目标导向正向预测网络知识分享行为,并且知识分享自我效能在两种目标导向与网络知识分享行为之间起到中介作用。当控制人口统计学变量后,表现-回避目标导向无法预测知识分享自我效能与网络知识分享行为。本文分别对研究一与研究二的研究价值与不足之处进行了分析与反思,同时也提出了对今后研究的设想。
[Abstract]:Under the background of knowledge economy and Web 2.0, knowledge is power. The behavior of knowledge sharing makes individual knowledge transform into social resources and create great achievements of civilization. Virtual community provides convenience for knowledge sharing. Knowledge sharing behavior in virtual community has become a hot topic in the field of management, information science, communication science and psychology in recent ten years. The form of virtual community is constantly innovating. After entering the Web2.0 era of user-generated content, social networking site becomes the mainstream mode, and a new type of social Q & A website with knowledge as the carrier emerges as the times require, which takes the form of social networking site as the form and knowledge as the carrier. Become the main force of network content production. There are many differences between social Q & A sites and traditional virtual communities, but few studies have focused on the factors that affect knowledge sharing in social Q & A sites. Therefore, this paper attempts to explore the influencing factors of knowledge sharing behavior in social Q & A websites on the platform of the most popular social Q & A websites in China. (1) study 1, using the method of rooted theory. This paper analyzes 759 responses to the question and answer about the influencing factors of user sharing in Zhihu.com. by coding layer by layer, we can find out the influencing factors of sharing behavior of users, including performance, learning, altruism, etc. Five motivational drivers: external reward and social interaction, environmental influence, value factor, indemnificatory factor, and emotional experience. On the basis of this, a model of influencing factors of knowledge sharing behavior of social Q & A website is constructed. (2) according to the conclusion of study 1, the influence of different achievement goals on knowledge sharing behavior is discussed from the perspective of achievement goal orientation. And test the intermediary function of knowledge sharing self-efficacy. The achievement goal oriented three dimensional measurement table and the knowledge sharing self-efficacy and knowledge sharing behavior questionnaire were used to test the questionnaire. 334 valid questionnaires were collected and the data were processed by SPSS process. The main findings are as follows: learning goal-oriented and performance-approaching goal-oriented positively predict network knowledge-sharing behavior, and knowledge-sharing self-efficacy plays an intermediary role between two kinds of goal-oriented and web-based knowledge-sharing behaviors. After controlling demographic variables, performance-avoidance goal orientation can not predict knowledge sharing self-efficacy and online knowledge sharing behavior. This paper analyzes and reflects on the research value and deficiency of the first and second studies respectively, and puts forward some tentative ideas for the future research.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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