北京2022年冬奥会色彩体系设计的研究

发布时间：2017-12-27 14:18

本文关键词：北京2022年冬奥会色彩体系设计的研究　出处：《北京印刷学院》2017年硕士论文　论文类型：学位论文

【摘要】：本文通过对北京-张家口2022年冬奥会色彩体系设计的分析与论述,目的是为了其色彩体系的构建做参考意见,以及为以后大型体育赛事活动色彩体系的建立做铺垫。全文首先介绍了课题的背景、国内外研究现状、意义与价值和研究方法。第二章通过分析理解形象与景观的概念来引出奥运会色彩体系的概念,并总结出冬奥会色彩体系的作用和一些所要遵循的原则。文章第三章重点分析影响色彩体系建设的几大因素。主要从竞赛项目、竞赛场馆、城市文化三方面来分析,并系统阐述这些方面对奥运会色彩体系建设的意义。同时,对2014年索契冬奥会的色彩体系进行了剖析,了解其来源与应用效果,客观对待其优缺点,总结出对北京-张家口2022年冬奥会值得借鉴的意见。最后一章,分别从色彩的选取、组合应用、应用的模拟等角度对实践作品的阐述,将前三章的理论应用到实践,以方案的形式展示出来。通过这次的设计实践,让我从中吸收到许多课外知识,并重温了设计的方法。
[Abstract]:Based on the analysis and discussion of the color system design of Beijing Zhangjiakou 2022 Winter Olympic Games, the purpose is to provide reference for the construction of its color system, and lay a foundation for the establishment of color system of large-scale sports events in the future. The full text first introduces the background of the subject, the present situation at home and abroad, the significance and value and the research methods. The second chapter introduces the concept of Olympic color system by analyzing the concept of image and landscape, and sums up the function of color system and some principles to follow. The third chapter of the article focuses on the analysis of several factors that affect the construction of color system. Mainly from the competition project, competition venues, city culture three aspects to analyze, and systematically elaborate the significance of these aspects of the Olympic color system construction. At the same time, analyzes the 2014 Sochi Winter Olympics color system, to understand the effect of source and application, objectively treat its advantages and disadvantages, summed up in Beijing - Zhangjiakou 2022 Winter Olympics worthy opinions. The last chapter, from the perspective of color selection, combination application and application simulation, expounds the practice works, applies the theory of the first three chapters to practice, and shows them in the form of programs. Through this design practice, let me absorb a lot of extracurricular knowledge, and revisit the design method.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J51

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