运漕古镇标识导向系统设计与应用研究

发布时间：2017-12-28 04:34

本文关键词：运漕古镇标识导向系统设计与应用研究　出处：《安徽工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：古镇景区作为我国旅游业发展的新方向,具有丰富的历史文化资源和较高的旅游价值,一些有着古镇资源的地区早已把发展当地旅游业作为经济目标,不仅可以为当地创造出可观的经济效益,同时也拉动了该地区就业、交通、建造业的发展。如何提升古镇旅游业的整体形象,实现经济社会与环境效益的和谐统一,都是现阶段发展旅游经济需要思考的问题。标识导向系统作为古镇旅游景区的重要组成部分它的设计是否优质这与景区的综合实力和等级高低有着必然的联系,在旅游业竞争激烈的环境下,除了要求标识导向具有更强的实用性之外,还需要在设计中展现出当地的地域文化和内涵,并且能够符合现代公众环境中精神文明和审美要求的人文标准。古镇标识导向系统体现的是景区文化的精髓与内涵,它的任务和使命是为游客带来便捷优质的服务以及更好的诠释古镇的历史记忆,游客可以通过标识导向接收和了解景区内的相关信息,从而得到相应的的需求引导。标识导向系统最初起源于比较单一的文字标识,而后演变成为将环境设计、平面设计以及旅游管理融合在一起的学科,涵盖各个知识面和专业交叉性,经过时代的发展与需求的变化,它已经从平面设计发展成为一个独立的领域。古镇景区的大环境是由自然生态和人文景观构成的,但景区内的标识导向系统可以凭借其独具特色的引导功能,对完善古镇环境的构建起到至关重要的作用。随着古镇旅游业的发展,使得古镇生态环境发生变化、道路结构复杂化以及游客数量增加而造成的交通压力等问题,结合这些情况,古镇标识导向系统需要紧跟社会发展的脚步,为构建更加引人入胜的古镇旅游环境而不断完善,即使是来自不同国家或不同文化层次的游客,都能够准确高效的对环境和路线进行探询与解析,打造出更加人性化、现代化和国际化的古镇旅游景区。本篇论文总计四个章节,首先从标识导向的概念、运漕古镇的基本概述和运漕传统文化开始谈起,详细阐述了运漕古镇整体标识导向系统的设计构成要素及特点。通过对古镇的实地走访和问卷调查所得出的结果进行了深入的研究分析,总结出运漕古镇传统文化特色视觉造型元素、设计理论原则和相应的表现方法,创造更具有特色的古镇标识导向系统,最终达到了对运漕古镇标识导向系统应用性研究的目的,并结合研究结果和设计思路对古镇标识导向进行系统性的实践尝试。
[Abstract]:The ancient town scenic area as a new direction for the development of China's tourism industry, tourism value has a rich historical and cultural resources and higher, some regions have the resources of ancient towns in the local tourism development as an economic goal, not only can create considerable economic benefits to the local, but also stimulating the development of the region, transportation, employment the construction industry. How to improve the overall image of the tourism industry in the ancient town and realize the harmonious unification of the economic and social and environmental benefits are all the problems that need to be thought about at the present stage to develop the tourism economy. Signage system as an important part of the tourism scenic town of its design is the quality and the scenic area's comprehensive strength and level are inevitable in the tourism industry, the competitive environment, in addition to the practical requirements of signage is more, also need to show the connotation of regional culture and local design and, to meet the spiritual and aesthetic requirements in the environment of modern public humanities standard. Embodies the sign guidance system is the essence and connotation of cultural attractions, its task and mission is to bring convenient quality services and better interpretation of the ancient historical memory for tourists, visitors can sign for receiving and understanding of the relevant information in the area, so as to obtain the corresponding demand guide. Signage system originated in the single text logo, and then evolved into the environment design, graphic design and tourism management together on the subject, covering all the knowledge and professional cross, through the development and change of the times demand, it has become an independent field from the plane design and development. The environment of ancient town is composed of natural and cultural landscapes, but the identification guidance system in scenic spots can play a crucial role in improving the environment of ancient towns by virtue of its unique guiding function. With the development of tourism, the town ecological environment change, the number of road structure complex and tourists due to increasing traffic pressure and other issues, combined with the situation, the town of signage system needs to keep up with the pace of social development, to build a more fascinating environment of ancient town tourism and continuous improvement, even if it is different countries or different cultural level of the tourists, are able to accurately and efficiently explore and Analysis on the environment and route, create a scenic tourist town more humane, modernization and internationalization. There are four chapters in this paper. First, starting from the concept of identification, the basic overview of Yun Cao ancient town and the traditional culture of Yun Cao, the design elements and characteristics of the overall logo guidance system in Yun Cao ancient town are elaborated in detail. Through in-depth research and analysis of the ancient town of field investigation and questionnaire survey results obtained from the summary shipment Cao ancient traditional culture characters of visual design elements and design principles and corresponding methods to create town signage system has more characteristics, and ultimately achieve the Yuncao town signage system application research the purpose of combining the practice of the ancient town of signage system research results and design ideas to try.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

【参考文献】