字体动态化设计研究

发布时间：2018-01-01 16:36

本文关键词：字体动态化设计研究　出处：《北京服装学院》2017年硕士论文　论文类型：学位论文

【摘要】：人类社会科技文化和生活方式的发展变化推动着艺术设计领域的发展,随着数字媒体的发展和信息化社会的到来,信息的传播发生了翻天覆地的变化,各种思潮与技术的介入使视觉传达领域愈加多元化和综合化,增强了受众对字体动态化的视觉需求。字体的动态化设计并不是字体和动态的简单相加,而是信息传达的内容从静态更迭到动态;是信息的单向传达更迭为多方位的交流互动。时间与运动的介入使动态字体在叙事性和表现形式上呈现出丰富独特的面貌,因此设计师有了更广阔的表现空间也面临着更多的挑战。动态字体的表达形式保留了静态字体的审美法则,也加入了丰富的、充满动感和韵律的运动形式。受众通过媒介从动态字体中获取信息,在这种新的视觉传达形式中获取前所未有的体验。本文以中文和英文两种动态字体为研究对象,结合字体动态化设计的多个案例进行资料的综合、归纳、整理并加以分析和研究。论文首先分析了动态字体的发展背景、研究价值和应用现状,并概括性的叙述了动态字体由静到动的发展历史和背景,总结归纳出动态字体的三种类型,展示了动态字体这个富有创造力的设计领域。之后,通过对中英文的动态字体设计的案例分析,对动态字体中最为重要的运动做出研究,论述了动态字体运动的构成元素,包括笔画、结构、字形、空间、色彩、纹理、声音、虚实、场景,这些元素的和谐融合构成了动态字体。然后归。分析如何运用动态字体的构成规律,将动态字体基本的运动性、非线性的时间性、广阔的空间性、精准的语义性、即时的交互性、元素的代入性等加以运用,融合设计师的创意,才能准确明了、简洁生动、形象个性化地传达动态字体的主题情感,再从结构美、形态美、意境美、节奏美四个构成原理去分析动态字体的动态美,最后对论文做出总结,并展望了动态字体的未来发展。
[Abstract]:With the development of digital media and the arrival of information society, the dissemination of information has changed dramatically. The intervention of various trends of thought and technology makes the field of visual communication more diversified and integrated, which enhances the audience's visual demand for font dynamic design, which is not a simple addition of font and dynamic. But the content of information communication from static change to dynamic; It is the one-way communication of information that changes into multi-directional communication and interaction. The intervention of time and movement makes dynamic fonts take on rich and unique features in narrative and expressive forms. As a result, designers have a broader performance space and face more challenges. The expression of dynamic fonts preserves the aesthetic law of static fonts, and adds rich ones. A dynamic and rhythmic form of movement in which the audience acquires information from dynamic fonts through the media. In this new form of visual communication to gain unprecedented experience. This paper takes the Chinese and English dynamic fonts as the research object, combined with the font dynamic design of a number of cases for the synthesis of data, summed up. Firstly, the paper analyzes the development background, research value and application status of dynamic fonts, and describes the history and background of dynamic fonts from static to dynamic. Summarize the three types of dynamic font, show the creative design field of dynamic font. Then, through the case study of dynamic font design in both Chinese and English. In this paper, the most important movement of dynamic font is studied, and the components of dynamic font movement are discussed, including stroke, structure, font, space, color, texture, sound, virtual reality, scene. The harmonious fusion of these elements constitutes the dynamic font. Then it analyzes how to use the dynamic font constitution law to make the dynamic font basic movement, nonlinear time, broad space. Accurate semantics, instant interaction, element substitution and so on, the integration of the designer's creativity, can accurately understand, concise and vivid, personalized expression of the theme of the dynamic font emotion. Then it analyzes the dynamic beauty of dynamic fonts from the four principles of structure beauty, form beauty, artistic conception beauty and rhythm beauty, and finally makes a summary of the paper, and looks forward to the future development of dynamic fonts.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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