“微信息”时代下的扁平化视觉表达

发布时间：2018-02-27 22:05

本文关键词： 微信息扁平化碎片化　出处：《中央美术学院》2017年硕士论文　论文类型：学位论文

【摘要】：在信息高速发展的当代,信息越来越多以"碎片化"的形式被传递,与之相应的视觉传达形式则一种近乎扁平化的审美趋势,这种表达方式在现代社会中已被普遍应用,如网页设计行业、包装设计、建筑设计等……例如:2013年苹果推出的I0S7系统操作界面的设计风格明显扁平化,2015年起MINI、奥迪、雪铁龙车标分别启用扁平化设计……其实,"扁平化" 一词最早出现在企业管理中,意在去除纵向冗余结构,达成横向高效的管理组织体系,后来被逐渐应用到视觉设计、装饰效果上,其特征体现为去除多余的透视、纹理、体积等3D元素,删繁就简凸显信息重要内容,呈现出干净整洁的界面的一种设计风格。与此同时,以类似平涂为主要手段的绘画作品也越来越多的被艺术家和艺术消费者所接受。我认为这种发展趋势是必然的。首先,这种表达方式符合人们快节奏的生活状态下对信息精简的需求,其次它便于记忆和传播,所以成为当下视觉表达的首选,还有另外我认为重要的一点是:随着社会文明的发展,人们的自由意识提高后,审美旨趣发生了变化,"绘画"原先作为"政治宣传工具"等的"功能性"被逐渐降低,取而代之的是面向大众的宣传方式、以及信息的传达手段,甚至娱乐和自我表达的方式。它更强调人类精神的愉悦和情感的表达。所以"扁平化"视觉表达方式是人们身份地位得到解放和自由后,一种符合现代多信息、快节奏生活方式的简洁、自由又不失美观的表达方式。
[Abstract]:In the era of rapid development of information, more and more information is transmitted in the form of "fragmentation", and the corresponding form of visual communication is a kind of aesthetic trend which is almost flat, which has been widely used in modern society. Such as web design industry, packaging design, architectural design. For example: in 2013, Apple launched the I0S7 system operating interface design style is obviously flat, 2015, MINI, Audi, In fact, the term "flattening" first appeared in the management of an enterprise, intended to remove vertical redundant structures and achieve a horizontal and efficient management organizational system, which was gradually applied to visual design. The decorative effects are characterized by the removal of redundant 3D elements, such as perspective, texture, volume, etc., a design style that highlights the importance of information and presents a clean and tidy interface. Paintings like flat painting are increasingly accepted by artists and art consumers. I think this trend is inevitable. First of all, This way of expression is in line with the need for information to be streamlined in a fast-paced state of life. Secondly, it is easy to remember and spread, so it becomes the first choice for visual expression today, and I think it is also important that with the development of social civilization, With the improvement of people's freedom consciousness, the aesthetic purport has changed, and the "function" of "painting" as a "political propaganda tool" has been gradually reduced. Instead, the propaganda method for the public and the means of communication of information have been adopted. Even entertainment and self-expression. It emphasizes the pleasure of the human spirit and emotional expression. So the "flat" visual expression is the liberation and freedom of people's status, a modern multi-information, A simple, free and beautiful way of life.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J05

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