大学生对招聘网页注意偏好的眼动研究

发布时间：2018-03-18 20:45

本文选题：招聘网页　切入点：空间位置　出处：《鲁东大学》2017年硕士论文　论文类型：学位论文

【摘要】：时下,网络求职已经发展为大学生寻找心仪工作的主要手段。随着网络求职得愈发火热,网页设计的重要性也随之提高。作为网页设计的核心,网页的空间位置布局则逐渐成为了近年来必不可少的研究热点。研究采用眼动技术,探讨搜索结果列表页面(简称搜索页面)和职位信息展示页面(简称职位页面)的相应内容的空间位置、检索词的呈现方式、排版方式等对大学生浏览招聘网页的注意偏好的影响。并提出以下几个假设:(1)检索结果的空间位置对搜索页面的注意偏好会产生显著影响;(2)检索词的呈现方式对搜索页面的注意偏好影响显著;(3)排版方式对职位页面的注意偏好会产生显著影响;(4)存在一种最佳的排版方式能够使得招聘网页既能满足企业招聘的需求,又能提升大学生求职者的用户体验。实验1探究的是大学生对搜索结果列表页面注意偏好的眼动情况。通过改变检索结果的空间位置以及检索词的呈现方式,来探究大学生对各自不同的注意偏好。结果发现:检索结果的空间位置对搜索页面的注意偏好具有显著影响,用户对于搜索页面的上方位置的注意偏好要高于中间位置,而对中间位置的注意偏好又高于下方位置;检索词的呈现方式对搜索页面的注意偏好是没有产生显著影响的。实验2探究的是大学生对职位信息展示页面的注意偏好的眼动情况。通过改变排版方式,来探究大学生对各自不同的注意偏好,并进一步了解每种排版方式内部各位置对被试注意偏好的影响。结果发现:排版方式对职位页面的注意偏好没有显著影响;在顺序型排版内部,空间位置布局对于招聘网站职位页面的注意偏好具有显著影响,被试的关注度由高到低是职位页面上方、中上方、中下方、下方;在田型排版内部,空间位置布局对职位页面的注意偏好具有显著影响,被试最关注的是职位页面左上方的位置,其次是右上和左下的位置,最不关注的就是右下方的位置了。基于以上研究结果,得出结论:空间位置对搜索结果列表页面的注意偏好会产生显著影响,其中搜索页面顶部位置的受关注度最高;空间位置对职位信息展示页面的注意偏好具有显著影响,其中,在顺序型排版的职位页面内部,被试最关注的是顶部的位置,在田型排版的职位页面内部,被试最关注的是左上方的位置。
[Abstract]:Nowadays, online job search has become the main means for college students to find their favorite job. With the increasing popularity of online job search, the importance of web design has also increased. As the core of web design, The spatial layout of web pages has gradually become an indispensable research hotspot in recent years. This paper discusses the spatial location of the corresponding contents of the search results list page (abbreviated as search page) and the post information display page (abbreviated as position page), and the presentation of the key words. The influence of typography on the attention preference of college students to browse the recruitment page is also presented. The following assumptions are put forward: the spatial location of the search results has a significant effect on the attention preference of the search page. The attention preference of search pages has a significant impact on the attention preference of job pages. (4) there is a best layout way to make the recruitment pages meet the recruitment needs of enterprises. Experiment 1 explores the eye movement of college students' attention to search results list pages. By changing the spatial position of the search results and the presentation of the key words, The results showed that the spatial location of retrieval results had a significant impact on the attention preference of the search page, and the user's attention preference for the top position of the search page was higher than that in the middle position. The attention preference of the middle position is higher than that of the lower position. The presentation of search words had no significant effect on the attention preference of search page. Experiment 2 explored the eye movement of college students' attention preference to job information display page. To explore the different attention preferences of college students, and to further understand the influence of different positions in each typesetting mode on the attention preference of the subjects. The results show that the typesetting style has no significant effect on the attention preference of job pages; Within sequential typesetting, the spatial layout has a significant impact on the attention preference of the job page of the recruitment website. The participants' attention from high to low is the top, the middle, the middle and the bottom of the position page. The spatial layout has significant influence on the attention preference of the position page. The participants pay most attention to the position of the position page at the upper left, the next to the top right and the lower left, and the least to the position at the lower right. Based on the above results, It is concluded that spatial location has significant influence on the attention preference of search results list pages, among which the top position of the search page has the highest attention level, and the spatial location has significant influence on the attention preference of the post information display page, among which, the spatial location has a significant effect on the attention preference of the post information display page. In the sequential layout of the post page, the subjects are most concerned about the top position, in the Tian typesetting position page, the subjects are most concerned about the position in the upper left.
【学位授予单位】：鲁东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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