茶宴—巴洛克工艺美术的纹样探究与创新应用

发布时间：2018-03-18 23:20

本文选题：巴洛克　切入点：纹样　出处：《浙江理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：本次设计的题目是“茶宴——巴洛克工艺美术的纹样探究与应用”创意设计与实践。本课题以巴洛克艺术在工艺美术方面的图案设计为导向,以陶瓷纹样的探究与创新为关键环节,对创新的纹样图形进行应用。其意义在于:探寻巴洛克艺术图形的新载体,挖掘其图形更富创新意义和实用意义的呈现方式,集中讨论图形设计和应用的方式方法,探讨图形创新应用实现的可能性。需求调研报告,根据本设计的突出体现巴洛克与现代设计结合的可能性,对现代茶品牌目标用户群体市场进行调研,重点对巴洛克图形风格与经典风格的转换进行研究,通过问卷调查了解用户群体偏好,同时辅助以文献资料查阅、网络搜集信息进行同类品牌形象研究,由此为本设计提供了创意切入点和设计表达方向。文献研究报告,根据本设计的理念,对巴洛克艺术图形的相关文献理论进行研究,通过翻阅大量书籍、文献进行梳理,重点对巴洛克起源、巴洛克图形风格表现和应用进行研究,总结出巴洛克艺术本身的发展过程和理念,为本设计的创意提供理论支持。设计过程实践报告,根据本选题设计巴洛克纹样创新的要求,设计一组三幅以巴洛克纹样创新为主题的主体海报,标志设计,图形创意,英文字体设计,并通过茶包装为载体展现。在保留巴洛克艺术纹样的繁复与细节的精致的前提下,再做与现代设计的风格的融合,通过海报及字体设计的表现,创新一种亦古亦今的别样味道。国内对于巴洛克艺术的研究多集中于服装设计和产品设计,对于巴洛克艺术本身已经有大量的书籍做了详尽的解释,对巴洛克的含义、表现和应用,学者们有一致的认识和不同的看法。在服装方面,很多学者已经做出了大量的研究。与巴洛克纹样研究有关的专著书籍鲜有,大部分集中于对于巴洛克艺术本身和发展过程,因此对于本课题收集和研究文献有一定困难。明清时期的瓷器研究有一定的文献材料提供,例如波西尔的《中国美术》,对于直接对比巴洛克艺术与清朝瓷器的关系的书籍也少有。对此的详细研究还是一个空缺,借助这些已有的研究成果,本课题尝试探索结合巴洛克与清朝瓷器纹样的设计与创新。通过这个课题,尝试研究创新后的巴洛克图案,改变呆板的图案造型,保持图案用在工艺品或工艺品包装上的特色,确保图案颜色层次丰富,既能表现巴洛克高贵端庄的气息,同时能结合中国元素,做到两者和谐相融,形成一种有别于清朝的中国式巴洛克。
[Abstract]:The title of this design is "Tea Banquet-pattern Exploration and Application of Baroque Arts and Crafts" creative design and practice. Taking the exploration and innovation of ceramic pattern as the key link, this paper applies the innovative pattern pattern. Its significance lies in: exploring the new carrier of Baroque art graphics, excavating the presentation mode of its more innovative and practical significance, This paper mainly discusses the ways and methods of graphic design and application, discusses the possibility of realizing the innovative application of graphics, and reports the requirements, according to the possibility of combining Baroque and modern design, according to the outstanding embodiment of this design. This paper investigates the market of the target user group of modern tea brand, focuses on the transformation of Baroque graphic style and classical style, and finds out the preference of the user group through questionnaire survey, and at the same time assists with the reference of literature. The network collects the information to carry on the similar brand image research, thus provides the creative breakthrough point and the design expression direction for this design. The literature research report, according to this design idea, carries on the research to the Baroque art graphics related literature theory, Through reading a large number of books, literature combing, focusing on the origin of Baroque, Baroque graphic style performance and application, summed up the development process and ideas of Baroque art itself, To provide theoretical support for the creative design. Design process practice report, according to this topic design Baroque pattern innovation requirements, design a group of three Baroque pattern innovation as the theme of the main poster, logo design, graphic creativity, English font design, and through tea packaging as the carrier display. While retaining the complexity of Baroque art patterns and fine details of the premise, and then do with the modern design style fusion, through the poster and font design performance, Domestic research on Baroque art is mostly focused on clothing design and product design. There are a lot of books on Baroque art itself that have been explained in detail and the meaning of Baroque. Performance and application, scholars have the same understanding and different views. In clothing, many scholars have done a lot of research. Most of them focus on the Baroque art itself and its development process, so it is difficult to collect and study the literature on this subject. For example, Bosier's Art of China, there are few books that directly contrast the relationship between Baroque art and Qing Dynasty porcelain. The detailed study on this is still a vacancy. With the help of these existing research results, This subject attempts to explore the design and innovation of porcelain patterns combined with Baroque and Qing Dynasty. Through this subject, we try to study the innovative Baroque pattern, change the rigid pattern shape, and keep the characteristics of the pattern used in the handicraft or handicraft packaging. To ensure the rich color levels of the pattern, it can not only express the noble and dignified atmosphere of Baroque, but also combine the Chinese elements and achieve the harmony and harmony between the two, forming a kind of Chinese Baroque different from the Qing Dynasty.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

【相似文献】