网络大电影的现状与前景展望

发布时间：2018-03-20 18:29

本文选题：网络大电影　切入点：特征　出处：《北京印刷学院》2017年硕士论文　论文类型：学位论文

【摘要】：网络大电影是指在不违反国家相关政策、法律法规的前提下所拍摄的,题材符合主流受众口味、制作水平相对较高、内容和结构较为完整、持续时间在1小时以上、主要在移动端和电脑端播放的影片。随着中国网民人数的增加,网络大电影发展迅猛,已然成为各大视频网站的重要组成部分。优酷、百度、搜狐、爱奇艺都设有网络大电影专栏,其中爱奇艺的网络大电影成绩显著。如今,电影播放平台从传统院线转向互联网平台,由以前的买票到现在的付费点播。与中国传统的电影产业相比,网络大电影尚处于初步发展阶段,具有非常大的内在增长潜力。据统计,移动端看网络大电影的比例较高。移动端所常用的几种系统(如IOS、安卓、黑莓、塞班等)中,又以安卓系统的使用率最高。可见,随着互联网时代的进一步发展,网络大电影的市场空间将得以广为扩张。但在目前情况下,网络大电影还面临着利润微薄的瓶颈,它的制作费用在逐步增加,但是真正带来的利润却不足5%。虽然网络大电影正面临着难得的发展机遇,但是要想发展成为具有独特、创新的内含价值的东西,必须关注片名、海报和最开始的六分钟。在这三项要素上做到惹人注目,将是网络大电影取得成功并实现付费点播的关键所在。本文共分为五章。第一章是绪论,介绍了选题背景、选题意义、文献综述、研究现状和研究方法等;第二章是网络大电影的基本情况,阐述了网络大电影的产生背景、概念、界定、发展历程和特征,并与相类似的概念进行了对比。第三章对网络大电影的产业链进行了分析,以爱奇艺等主流视频网站为例,主要从融资、渠道、发行等方面进行阐述。第四章是网络大电影的受众分析,根据问卷回馈的信息对受众的结构、喜好进行分析。第五章对网络大电影的发展趋势进行了浅析,对网络大电影进行了优劣势分析,以此为基础提出可行的发展策略,并对网络大电影的前景提出了相关建议,意在对业界相关问题的研究提供借鉴。
[Abstract]:A big film on the Internet refers to a film shot without violating the relevant policies, laws and regulations of the country. The subject matter conforms to the taste of the mainstream audience, the production level is relatively high, the content and structure are relatively complete, and the duration is more than one hour. With the increase in the number of Internet users in China, the Internet movie has developed rapidly and has become an important part of major video websites. Youku, Baidu, Sohu, Iqiyi has set up a column on big movies on the Internet, in which iqiyi has achieved remarkable results on the Internet. Nowadays, movie broadcasting platforms have shifted from traditional cinemas to Internet platforms. From the previous ticket purchase to the current pay-on-demand. Compared with the traditional Chinese film industry, the big online movies are still in the initial stage of development and have a great potential for internal growth. According to statistics, The mobile side has seen a high proportion of the big movies on the Internet. Among the several systems commonly used on the mobile side (such as IOS, Android, BlackBerry, Symbian, etc.), Android is also the most popular one. It can be seen that with the further development of the Internet era, The market for big online movies will expand widely. But under the current circumstances, the online movies are still facing the bottleneck of meagre profits, and their production costs are gradually increasing. But the real profit is less than 5%. Although the network movie is facing a rare opportunity for development, to develop into something with unique and innovative intrinsic value, we must pay attention to the title of the film. Posters and the first six minutes. Striking out these three elements will be the key to the success of the online movie and the realization of pay-on-demand. This paper is divided into five chapters. The first chapter is the introduction, which introduces the background and significance of the topic. The second chapter is the basic situation of the network big film, expounding the background, concept, definition, development course and characteristic of the network big film. The third chapter analyzes the industry chain of the big network film, taking iqiyi and other mainstream video websites as an example, mainly from the financing, channels, The 4th chapter is the audience analysis of the network big film, according to the questionnaire feedback information to the audience structure, the preference carries on the analysis. 5th chapter has carried on the analysis to the network big movie development tendency. This paper analyzes the merits and demerits of the network film, and puts forward the feasible development strategy based on it, and puts forward some relevant suggestions on the future of the network film, which is intended to provide reference for the research of the related problems in the industry.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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