基于文化遗产保护的传统村落游客体验研究

发布时间：2018-04-23 10:56

本文选题：传统村落 + 文化遗产　；参考：《华东师范大学》2017年硕士论文

【摘要】：从2012年到2016年,中国共有3305座传统村落被列入保护范围。但随着工业化、城镇化的快速发展,传统村落衰落、消失的现象日益加剧。目前,许多传统村落选择发展旅游,以实现其经济、社会和文化的共同发展。但在实际发展过程中,却遭遇文化遗产保护与旅游发展的双向困局。本文分别以郎德苗寨、肇兴侗寨、己衣大村三座传统村落的居民和游客作为研究对象,采用文献研究、问卷调查、访谈研究等方法,总结传统村落文化遗产保护和旅游发展的现状及问题,并基于文化遗产保护的情况,提出提升游客体验的策略。研究内容主要分为四个部分:第一部分,梳理传统村落文化遗产保护与旅游发展的历程,总结其中的问题,解读文化遗产保护与游客体验之间的关系。第二部分,探寻居民对传统村落文化遗产保护情况认知的分类与内容,以及居民对文化遗产保护情况的认知与居民对保护现状的满意度、保护行为倾向之间的关系。第三部分,归纳传统村落游客体验的因素,研究其与游客满意度、游客行为倾向之间的关系,并进一步分析保护效果与游客体验之间的关系。第四部分,基于传统村落居民对文化遗产保护的认知,探讨加强传统村落文化遗产保护的策略,并基于该策略,提出增强传统村落的游客体验的建议。研究主要得出以下结论:1)居民对传统村落文化遗产保护情况的认知主要涉及保护措施、保护效果、居民的保护态度、居民的参与程度4个方面。2)不同调研村落在保护措施、居民的参与程度方面,具有非常显著的差异;不同的性别和居民性质仅在保护措施方面,具有非常显著的差异;不同的职业和受教育水平仅在居民的保护态度方面,具有非常显著的差异。3)使用居民对文化遗产保护情况的认知数据,能够有效地预测传统村落的居民对保护现状的满意度和保护的行为倾向。居民对保护现状的满意度和保护的行为倾向存在非常显著的正相关。4)传统村落的游客体验主要关注旅游服务、旅游产品、旅游环境3个方面。5)不同调研村落在旅游产品和旅游服务方面,具有非常显著的差异;不同的客源地和家庭年收入仅在旅游产品方面,具有非常显著的差异;不同的受教育水平仅在旅游服务方面,具有非常显著的差异。6)使用游客体验数据,能够有效预测游客满意度和积极的行为倾向,但不能预测游客消极的行为倾向。游客满意度与消极行为倾向呈现非常显著的负相关,与积极行为倾向呈现非常显著的正相关。7)传统村落的保护效果与游客体验密切关联。村落的保护效果越好,游客体验则越佳。8)研究提出,通过发挥法律、法规、政策的作用,建立合理的管理制度,实现利益共享等措施加强传统村落文化遗产。9)研究提出,通过优化旅游环境、旅游产品和旅游服务三个方面,提升游客体验。10)研究提出,从利用价格和产品策略,对游客进行生态管理,丰富宣传渠道,以及加强村落整合营销三个方面,加强旅游市场营销力度。
[Abstract]:From 2012 to 2016, a total of 3305 traditional villages in China were included in the scope of protection. However, with the rapid development of industrialization, the rapid development of urbanization, the decline of traditional villages and the worsening phenomenon. At present, many traditional villages have chosen to develop tourism in order to achieve the common development of their economy, society and culture. In this paper, the residents and tourists of three traditional villages in Langde Miao village, Zhaoxing Dong village and the village of Yi Yi big village are taken as the research object. The present situation and problems of the traditional village cultural heritage conservation and tourism development are summarized, and the cultural heritage is based on the cultural heritage. The protection situation, put forward the strategy to improve the tourist experience. The research content is divided into four parts: the first part, combing the history of the traditional village cultural heritage protection and tourism development, summarizing the problems and reading the relationship between the cultural heritage protection and the tourist experience. The second part is to explore the protection of the traditional village cultural heritage. The classification and content of the situation cognition, as well as the relationship between the residents' cognition of the protection of cultural heritage and the satisfaction of the residents to the protection of the status quo and the protection of the behavior tendency. The third part, summarizes the factors of the traditional village tourist experience, and studies the relationship between the tourist satisfaction and the tourist behavior, and further analyzes the protection effect and the tour. The fourth part, based on the cognition of the traditional village residents to the protection of cultural heritage, probes into the strategy of strengthening the protection of traditional village cultural heritage, and puts forward some suggestions to enhance the tourist experience of the traditional villages based on this strategy. The research mainly draws the following conclusions: 1) the residents' recognition of the protection of the traditional village cultural heritage. Knowledge mainly involves protection measures, protection effect, the attitude of the residents, the degree of residents' participation in 4 aspects.2) there are very significant differences in the protection measures and the participation degree of the residents in different research villages; the different sex and the nature of the residents have very significant differences in the protection measures, and the different professions and education are different. There is a very significant difference in the protection attitude of the residents,.3.) using the residents' cognitive data on the protection of cultural heritage can effectively predict the satisfaction and the behavior tendency of the residents in the traditional village to protect the status quo. The residents' satisfaction with the protection status and the behavior tendency of protection are very significant. Positive correlation.4) the tourist experience of traditional villages is mainly concerned with tourism service, tourism products, and tourism environment 3 aspects of.5) different research villages have very significant differences in tourism products and tourism services, and the income of different tourist sources and families is only on the side of tourism products, with very significant differences; different education levels are different. Only in tourism service, there is a very significant difference in.6) the use of tourist experience data can effectively predict tourist satisfaction and positive behavioral tendencies, but it can not predict the negative behavior tendency of tourists. The satisfaction of tourists is significantly negatively correlated with negative behavior tendency and has a very significant positive correlation with positive behavior tendency. .7) the protection effect of the traditional village is closely related to the tourist experience. The better the protection effect of the village is, the better the tourist experience is, the better the.8). The study puts forward that the study of the traditional village cultural heritage, through the play of laws, laws and regulations, the establishment of a reasonable management system, and the realization of benefits sharing and so on, is proposed, and the tourism environment is optimized by optimizing the tourism environment. Three aspects of product and tourism service, the promotion of tourist experience.10) research and proposed, from the use of price and product strategy, the ecological management of tourists, rich channels of publicity, and strengthen the village integrated marketing three aspects, strengthen the marketing of tourism market.

【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：K878;F592

【参考文献】