云南珍稀野生动物科普宣传保护及其视觉设计

发布时间：2018-04-23 14:20

本文选题：珍稀 + 野生动物　；参考：《云南艺术学院》2017年硕士论文

【摘要】：云南作为中国珍稀野生动物种群的主要聚居地,拥有得天独厚的优势,云南得天独厚的地理位置和气候条件为野生动物的生存与繁衍提供了条件,但是,由于城市化的发展,人们对于经济利益的追求带来了生态环境的不断恶化,非法盗猎与捕杀猖獗,自然保护区的面积在逐步缩小,珍稀野生动物的数量日益减少,很多物种濒临灭绝。面对这一严峻的现实,云南省有关部门针对珍稀野生动物的保护出台了一系列的法律法规,并组织专业人员对濒危物种进行了保护性抢救,投入了巨大的财力和物力建设自然保护区,为云南珍稀野生动物的保护与发展制定了总体目标和框架。然而,长期以来针对野生动物的保护与宣传工作,由于宣传的主体与目标受众之间缺乏针对信息的“编码”与“解码”的不一致理解,造成了信息传播的失效。同时,针对主题宣传信息的设计与表现,由于缺乏专业的设计人员介入,导致信息的设计过于专业、刻板和无趣,信息内容缺乏视觉的表现性和吸引力,造成了观众对信息内容的漠视与厌恶,导致传播效果不理想。第三,由于主体的宣传渠道与表现载体形式的单一,对于目标受众的范围与阅读方式了解不清楚,造成了信息传播内容与形式的错搭,形成不了针对性和影响力。基于此,本文从视觉传达设计的专业内涵与角度出发,通过实地走访云南省各级与野生动物宣传和保护教育相关单位的调研,针对云南珍稀野生动物保护所存在的具体问题与不足,提出了具体设计解决方案,以编辑和表现“云南珍稀野生动物科普宣传与保护”科普书作为媒介载体和表现形式,研究视觉传达设计如何介入云南珍稀野生动物的科普宣传与教育保护工作。本文以“亚洲象”的科普宣传与保护作为设计实践案例,具体分析了针对亚洲象动物保护科普宣传与设计表现的内容和形式如何做?选题的目标定位,设计表现的方法手段,具体设计表现的形式与效果,希望达到的目的等等,本文希望通过自己的设计实践和研究为云南珍稀野生动物的科普宣传与保护教育提供借鉴与参考。
[Abstract]:Yunnan, as the main habitat of China's rare and rare wild animal population, has unique advantages. Yunnan's unique geographical location and climate conditions provide conditions for the survival and reproduction of wild animals. However, due to the development of urbanization, The pursuit of economic interests has brought about the deterioration of ecological environment, illegal poaching and killing rampant, the area of nature reserves is gradually shrinking, the number of rare wildlife is decreasing day by day, and many species are on the verge of extinction. Faced with this grim reality, the relevant departments in Yunnan Province issued a series of laws and regulations for the protection of rare and rare wild animals, and organized professionals to carry out protective rescue of endangered species. Huge financial and material resources have been invested in the construction of nature reserve, and the overall goal and framework for the protection and development of rare and rare wild animals in Yunnan have been established. However, for a long time, the protection and publicity of wildlife has caused the failure of information dissemination due to the lack of a consistent understanding between the subject and the target audience of information "coding" and "decoding". At the same time, because of the lack of professional designers, the design of information is too professional, rigid and boring, and the information content lacks the visual expressiveness and attraction. Caused the audience to the information content indifference and disgust, resulting in the communication effect is not ideal. Third, because of the single form of propaganda channel and expression carrier of the subject, the scope of the target audience and the way of reading are not clear, resulting in the mismatch of the content and form of information dissemination, and the formation of pertinence and influence. Based on this, this paper, from the professional connotation and perspective of visual communication design, through field visits to Yunnan Province at all levels and wildlife publicity and protection education related units research, In view of the specific problems and shortcomings in the protection of rare wild animals in Yunnan, a concrete design solution is put forward, in which the popular science books of Yunnan rare wild animals are edited and displayed as the media carrier and form of expression. This paper studies how to get involved in the popularization of science and education and protection of rare wild animals in Yunnan. This paper takes the popularization of science and protection of "Asian Elephant" as a design practice case, and analyzes the content and form of the propaganda and design performance of animal protection in Asian elephant. The target orientation of the selected topic, the method and means of design expression, the form and effect of the specific design expression, the purpose to be achieved, etc. This paper hopes to provide reference and reference for the popularization and protection education of Yunnan rare wild animals through their own design practice and research.
【学位授予单位】：云南艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524;S863

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