中国艺术品市场网络搜索指数研究

发布时间：2018-05-01 02:37

本文选题：艺术品市场 + 互联网　；参考：《中央美术学院》2017年硕士论文

【摘要】：近年来,随着网络技术的发展和普及,人们获取信息的渠道发生了变化,由传统的渠道变成了信息化渠道,互联网与日常生活的联系变得日益紧密。海量的网络数据在持续不断的生成和更新。艺术与互联网的结合也日趋紧密。艺术互联网的未来不仅仅是商业,更在于服务与创新,其中的数据信息服务是有待深入研究的方向。基于网络强大的搜索行为,大量、频繁、密集的"数据痕迹"被记录下来,通过这些数据痕迹,可以看到消费观念和由此影响的消费行为的变化,因此,基于互联网搜索行为研究经济行为,进而建立经济指数成为一个很有现实意义的新研究方向。文章选取了从2010年到2016年的雅昌艺术品拍卖信心指数和从2010年开始计算的的近现代名家的百度搜索量,统计出的近现代名家搜索指数作为原始数据编写。通过综合比较网络搜索指数与艺术品拍卖信心指数从而进一步分析,网络搜索与艺术品拍卖信心指数之间的相关关系。
[Abstract]:In recent years, with the development and popularization of network technology, people's access to information has changed, from traditional channels to information channels, the Internet and daily life become more and more closely linked. Massive network data is continuously generated and updated. The combination of art and the Internet is also getting closer and closer. The future of art internet is not only business, but also service and innovation. Based on the powerful search behavior of the network, a large, frequent and dense "data trace" is recorded. Through these data traces, you can see the changes in consumption concepts and the resulting consumer behavior, so, It has become a new research direction to study economic behavior based on Internet search behavior and to establish economic index. This paper selects the Yachang art auction confidence index from 2010 to 2016 and the Baidu search volume of modern and modern famous artists from 2010 to 2016, which are compiled as the original data. By comparing the online search index with the art auction confidence index, the correlation between the online search and the art auction confidence index is further analyzed.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J124

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