海报设计在新媒体时代下的创新应用研究

发布时间：2018-05-27 23:44

本文选题：新媒体 + 海报设计　；参考：《沈阳师范大学》2017年硕士论文

【摘要】：如今的新媒体时代是一个思潮涌流、科技发展的时代,随着新时代下科学技术日新月异的创新与发展,人们生活的方式与要求也随之产生了翻天覆地的变化,我们以往通过电视、广播、杂志、报纸等传统渠道获得信息,现在则可以利用以移动终端为主导的各种新媒介随时随地的接收到来自四面八方的海量信息。海报作为被大众广泛接受的大众化传播方式,以传递信息为最终目的。优秀的海报设计作品不仅可以向大众宣传预设的信息,还可以令其获得美的享受与艺术的熏陶。而现如今面对海量信息的涌入,人们几乎没有时间来仔细揣摩和欣赏设计作品。表现形式传统而单一的海报渐渐被弱化,转而以新媒体技术为代表、以信息传媒方式为基础、以大众心理感官为依据的,逐渐向多维交互式设计方向发展的海报设计作品更容易被大众所接纳和喜爱。基于此,我们有必要对新媒体时代下的海报设计表现进行创新性研究,以对我们未来的海报设计的创作有更加独特的启迪和认识。本文以新媒体特征为出发点,对新媒体的概念、发展过程和地位影响进行分析和阐述,总结出新媒体的显著特点,并对海报设计的概念以及国内外海报设计的发展现状进行探索和研究,指出当代海报设计所面临的危机并进行反思,概括分析了目前海报设计的创新表现形式。数字化信息的新媒体时代不仅带来了设计思维、设计方式和设计工具的改变,同时也造就了设计对象的新变革。新媒体技术终端的不断持续发展,使得海报设计的应用范围也大大扩宽了。本文通过多方面具有代表性的案例分析对海报设计作品的创新表现思维进行探究,总括出新媒体时代下海报设计在实际应用中别具一格展示形式的方法和途径,启发创意性思维,打破传统展示形方法,扩展现如今海报设计的探究空间,使得其表现形式和创意思维上有新的突破,让海报设计以更加适合现代生活方式的表现形式呈献给大众。
[Abstract]:Today's new media age is an era of ideological trends. With the rapid innovation and development of science and technology in the new era, the way and requirements of people's lives have also changed dramatically. We used to get information through traditional channels, such as TV, radio, magazines, newspapers and so on. Now we can receive a lot of information from all over the world through a variety of new media dominated by mobile terminals. Poster is widely accepted by the public as a popular means of communication, with the ultimate purpose of transmitting information. Excellent poster design can not only propagate the preset information to the public, but also make it enjoy beauty and edify art. Now, faced with the influx of information, people have little time to carefully study and appreciate design works. The traditional and single poster of the form of expression is gradually weakened, which is represented by the new media technology, based on the way of information media, and based on the psychological senses of the masses. Poster design, which gradually develops towards multi-dimensional interactive design, is more easily accepted and loved by the public. Based on this, it is necessary for us to carry on the innovative research on the poster design performance under the new media age, so as to have more unique enlightenment and understanding to our future poster design creation. Based on the characteristics of new media, this paper analyzes and expounds the concept, development process and status of new media, and summarizes the remarkable characteristics of new media. The concept of poster design and the present situation of poster design at home and abroad are explored and studied. The crisis of contemporary poster design is pointed out and the reflection is made. The innovative forms of poster design are summarized and analyzed. The new media age of digital information has not only brought about the change of design thinking, design method and design tools, but also brought about a new change of design object. With the continuous development of new media technology terminal, the application scope of poster design has been greatly broadened. This paper probes into the creative expression thinking of poster design works through the analysis of representative cases in many aspects, and summarizes the methods and approaches of poster design in the practical application in the new media era. Enlighten creative thinking, break the traditional display method, expand the exploration space of poster design nowadays, and make a new breakthrough in the form of expression and creative thinking. The poster design is presented to the public in a more modern way of life.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3

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