中国体育舞蹈公开赛现场观赛者现状调查

发布时间：2018-06-13 01:55

本文选题：体育舞蹈 + 公开赛　；参考：《北京体育大学》2017年硕士论文

【摘要】：经济市场的快速推进和体育产业的井喷式发展,是的体育舞蹈类赛事出现了蓬勃式飞跃,进而为推进市场化的运作奠定了一定的基础。观赛者的多少、观赛者素质的高低直接影响体育赛事的进行。观赛者是体育舞蹈公开赛提供的产品和服务的最直接消费者,对观赛者进行观赛动机和满意度评价是获取反馈信息的最好方法。因为体育舞蹈赛事的特殊性,本文中界定观赛者的组成为:参赛选手和现场观众。探讨参赛选手和现场观众对于观赛动机和观赛满意度是否存在一定的差异,对于通过获得的观赛动机和观赛满意度分值来对体育舞蹈公开赛进行分析评价,发现体育舞蹈公开赛的优势和不足,才能给够对体育舞蹈公开赛运作及时作出调整合理分配资源。本文通过问卷调查法、访谈法,对中国体育舞蹈进行研究,得出以下结论。1.在所调查的观赛者(参赛选手)中,男女的性别比例较为均衡;观赛者(现场观众)主要以女性为主,占到67%。女性观众是体育舞蹈公开赛赛事的主要消费群体。2.观赛者(参赛选手)的学历主要集中在中专(含高中)和大学(含大专)这两个层次上,分别占到45%和47%。其他几个层次的参赛选手较少。观赛者(现场观众)的学历主要集中在大专(含高中)这一层次上,占到66%。其次为中专层次,占到16%。3.参加中国体育舞蹈公开赛的观赛者(参赛选手)主要以学生这一群体为主,观看体育舞蹈赛事的观赛者(现场观众)职业出现了多元化的背景。4.观赛者(参赛选手、现场观众)在学习型、消遣型和体验型三种类型上存在着显著性差异(p0.05)。参赛选手的动机主要集中在学习型,现场观众的动机主要集中在体验型。5.观赛者中的参赛选手和现场观众是有区别的,因此应该有意识地尝试去满足观赛者(现场观众)的想法及需求。参赛选手和现场观众在观看比赛满意度上存在一定的差异性。6.观赛者(参赛选手、现场观众)已经不仅仅单一注重赛事质量,而是分散到观看赛事过程中的附加服务。另外,赛事表现对观赛者(现场观众)满意度有直接正向影响。赛事表现对观赛者(现场观众)满意度十分重要。
[Abstract]:The rapid advancement of economic market and the blowout development of sports industry are the booming leaps of sports dance events, which have laid a certain foundation for promoting the operation of marketization. The number of observers and the quality of the observers directly affect the conduct of sports events. The spectator is the most direct consumer of the products and services provided by the sports dance open competition. The best way to obtain feedback information is to evaluate the motivation and satisfaction of the participants. Because of the particularity of the sports dance events, this paper defines the composition of the participants: contestants and spectators. This paper discusses whether there are some differences between the contestants and the audience about the motivation and satisfaction of watching the match, and analyzes and evaluates the sports dance open competition through the obtained score of the motivation and satisfaction. Only by finding out the advantages and disadvantages of the sports dance open competition can we make timely adjustment and rational allocation of resources for the sports dance open competition operation. This article through the questionnaire survey method, the interview method, carries on the research to the Chinese sports dance, draws the following conclusion. 1. The proportion of male and female was more balanced among the participants, and 67% of the participants were mainly female. Female audience is the main consumption group. 2. The qualifications of contestants are mainly in secondary school (including high school) and college (including college), accounting for 45% and 47% respectively. There are fewer competitors at other levels. The qualifications of the spectator (live audience) are mainly at the junior college level (including high school), accounting for 66%. The second is the secondary level, accounting for 16. 3. The participants (contestants) of the Chinese Open Sports Dance Competition mainly take the students as the main group, and the professional background of the spectators watching the sports dance events (live audience) is diversified. 4. There were significant differences among the participants (contestants, spectators) in the three types of learning, recreation and experience. Competitors' motivation is mainly focused on the learning type, while the audience's motivation is mainly focused on the experiential type. There is a difference between the contestants and the spectators, so it is important to consciously try to meet the needs and ideas of the spectators. There is a certain difference between the contestants and the spectators in watching the competition. 6. 6. Contestants (contestants, spectators) have paid attention not only to the quality of the event, but also to the additional services in the course of watching the event. In addition, the performance of the event has a direct positive impact on the audience's satisfaction. Performance is very important to the audience's satisfaction.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8

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