基于传播角度的展示设计情感化表现研究

发布时间：2018-07-13 20:07

【摘要】：本文基于传播学角度对展示设计的情感化表现进行研究。笔者把展示设计看作一个完整的传播过程,对于其中的五个传播要素:传播主体、传播受众、传播内容、传播媒介及传播效果,分别从情感化表现方面做了具体的分析和研究。本文首先分析了展示设计中的传播主体(传播者)及传播受众的情感。根据传播者在展示活动中的不同作用,分为了直接传播者与间接传播者。文章对于最为重要的直接传播者即让内容有效传播的执行者——展示设计师做了重点分析。从其在展示设计中承担的主要作用、对展示内容解读并演绎为展示形式中情感的融入与表达两个方面深入研究。接着对展示设计中的传播受众角色进行界定并分析特点,同时深入研究了他们的情感影响因素。然后对展示设计中的传播内容进行研究,主要从展示内容有效传播的方法、原则及如何情感化表现方面进行分析。最后研究了展示设计中的传播媒介及传播效果。传播媒介即传播形式,这是本文研究的重点。为了充分论证展示设计中注入情感的传播媒介及传播效果的关系,笔者借助唐纳德·A·诺曼的情感化设计理论融入研究之中,将人的本能水平、行为水平及反思水平三个不同层次,应用到展示设计的情感化表现之中。同时,笔者借鉴英国传播学者麦奎尔的媒介效果类型图及其所表现出各个因素之间的关系,将展示设计中的传播效果分为了四类,并对应受众态度的改变与行为变化的趋势进行研究分析。更加有力证明应用情感化表现的展示设计是实现有效传播重要而有力的手段。
[Abstract]:This paper studies the emotional performance of display design based on communication theory. The author regards the display design as a complete communication process, and makes a concrete analysis and research on the five communication elements: the main body of communication, the audience, the content, the media and the effect of communication, respectively, from the aspect of emotional expression. This paper first analyzes the communication subject (communicator) and the emotion of the audience in the display design. According to the different roles of communicators in exhibition activities, it is divided into direct communicators and indirect communicators. The article focuses on the most important direct communicator, that is, the executor of effective dissemination of content, the display designer. From its main role in the display design, it deeply studies the interpretation and deduction of the display content into the integration and expression of emotion in the display form. Secondly, it defines the role of communication audience in the display design and analyzes the characteristics. At the same time, the influence factors of their emotion are deeply studied. Then the communication content in the display design is studied, mainly from the display content effective communication methods, principles and how to emotional performance analysis. Finally, the communication medium and the communication effect in the display design are studied. The media is the form of communication, which is the focus of this study. In order to fully demonstrate the relationship between the emotional media and the communication effect in the design, the author integrates the emotional design theory of Donald A. Norman into the research, and puts the human instinct level into the research. Three different levels of behavior and reflection are applied to the emotional performance of the display design. At the same time, the author draws lessons from McGuire's media effect typology and the relationship between various factors, and divides the communication effect into four categories. And corresponding audience attitude change and behavior change trend carries on the research and analysis. More powerful to prove that the application of emotional performance display design is an important and effective means of communication.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

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