新媒体语境下的动漫形象创意设计研究

发布时间：2018-08-06 17:07

【摘要】：动漫形象设计在当代环境下对于动漫产业具有极其重要的意义。动漫形象不仅能够直观地表达动漫作品的主题和意义,也能传达一个民族文化的价值观。随着新媒体媒介的兴起,从大屏幕向小屏幕、从固定设备到移动设备的转变,人们获取知识的方式得到巨大改变。碎片化的阅读时间、短平快的故事情节、非固定受众群体等特点变得更加显著。动漫形象因直观快速的传播特点,正在逐渐成为主流的信息传达方式,动漫文化需求也随之发生变化,这带来了动漫相关产业的挑战与机遇。本文试图从当代新媒体语境下探讨关于动漫形象的创意设计,由动漫创意的设计定位切入,梳理动漫形象在新媒体媒介下的新特点;总结动漫创意设计的相关方法,关注中国动漫在此背景下的发展之路,提出对于新媒体语境下动漫形象设计的多元化思考。
[Abstract]:Animation image design in the contemporary environment for the animation industry has an extremely important significance. Animation image can not only intuitively express the theme and significance of animation works, but also convey the values of a national culture. With the rise of new media, from large screen to small screen, from fixed devices to mobile devices, the way people acquire knowledge has been greatly changed. Fragmentation of reading time, short and fast storylines, non-fixed audience groups and other characteristics become more prominent. Animation image because of the characteristics of intuitive and rapid communication is gradually becoming the mainstream way of information transmission, animation cultural needs have also changed, which has brought the challenges and opportunities of animation related industries. This paper tries to discuss the creative design of animation image from the contemporary new media context, from the design orientation of animation creative design, combing the new characteristics of animation image in the new media, summarizing the relevant methods of animation creative design, Focus on the development of Chinese animation in this context, put forward the new media context of animation image design diversity.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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