当代婚庆旗袍的纹样设计研究与实践
发布时间：2019-06-10 13:37
【摘要】：本次设计的题目是“当代婚庆旗袍的纹样设计研究与实践”,在2013年国家文化创新工程项目(13086012-B)的背景下,以现代数码仿真彩色丝织技术为依托,设计创作婚庆旗袍纹样,来满足当代女性的审美需求。本实践分为两种风格的十件旗袍纹样设计,让婚庆旗袍能够展现新的魅力,改变人们不想穿、不敢穿旗袍的想法,提升民族服饰的文化性。需求调研报告,根据婚庆旗袍的创新纹样设计,对市场中现有婚礼服品牌的旗袍纹样进行调研,重点对原创婚礼服定制和传统成衣旗袍的纹样进行研究,通过实体门店走访、客户推介会、网店浏览以及文献资料查阅等进行当代婚庆旗袍纹样调研,发现市场上的婚庆旗袍纹样题材陈旧、色彩单一,已远远不能满足人们个性化、情感性的需求。总结出市场上婚庆旗袍目前存在的问题,提出将婚庆旗袍的纹样进行丰富性、独特性、多场合设计的新需求。需求调研分析为本设计提供了创意切入点,将婚庆旗袍的纹样按照一定风格倾向进行设计。文献研究报告,根据婚庆旗袍纹样设计风格的要求,对婚庆旗袍的相关文献进行研究,通过翻阅书籍和梳理文献,重点对婚庆旗袍纹样的风格、艺术表现手法以及工艺制作进行研究,总结出婚庆旗袍纹样设计的风格组成内容,提炼出纹样设计的艺术表现手法,发现织锦工艺应用与婚庆旗袍的可行性和稳定性,为婚庆旗袍纹样设计提供理论支持。设计过程报告,根据婚庆旗袍纹样传承“纹”化和多场合设计的理念,审美性、适应性和个性化原则的要求,界定为传统风格和时尚风格。通过对纹样设计风格的题材选择、造型构成和色彩配置的阐述,突出纹样设计风格的表达。纹样设计中以传承与借鉴、解构与组合、装饰与模仿的艺术表现手法,将手绘和电脑绘制的素材导入图像处理软件进行后期完善再设计。完成十件纹样设计作品,以实物的形式展出,未完成旗袍缝制的,以面料小样的形式进行展出。总结报告,针对85后适婚女性对婚庆旗袍纹样设计的审美需求为导向,以创新纹样设计风格为指导,设计风格多样、艺术表现手法不同的婚庆旗袍纹样,改变传统婚庆旗袍纹样雷同,原创婚礼服定制受众少的局面,使当代婚庆旗袍继承发展传统,顺应时尚潮流。
[Abstract]:The title of this design is "Research and practice of pattern Design of Contemporary wedding cheongsam". Under the background of 2013 National Cultural Innovation Project (13086012 / B), it is based on modern digital simulation color silk weaving technology. Design and create wedding cheongsam patterns to meet the aesthetic needs of contemporary women. This practice is divided into two styles of ten pieces of cheongsam pattern design, so that wedding cheongsam can show new charm, change the idea that people do not want to wear cheongsam, dare not wear cheongsam, and enhance the cultural nature of national clothing. The demand research report, according to the innovative pattern design of wedding cheongsam, carries on the investigation to the cheongsam pattern of the existing wedding dress brand in the market, focuses on the original wedding dress customization and the traditional ready-to-wear cheongsam pattern research, through the physical store visit, Customer promotion meeting, online store browsing and literature review of contemporary wedding cheongsam pattern research, found that the market wedding cheongsam pattern theme is old, color is single, has been far from meeting the personalized and emotional needs of people. This paper summarizes the existing problems of wedding cheongsam in the market, and puts forward the new demand of richness, uniqueness and multi-occasion design of wedding cheongsam. Demand research and analysis provides a creative entry point for this design, and designs the patterns of wedding cheongsam according to a certain style tendency. According to the requirements of the design style of wedding cheongsam, this paper studies the relevant literature of wedding cheongsam, and focuses on the style of wedding cheongsam through reading books and combing the literature. The artistic expression technique and the craft production are studied, the style composition content of the wedding cheongsam pattern design is summarized, the artistic expression technique of the wedding cheongsam design is extracted, and the feasibility and stability of the tapestry craft application and the wedding cheongsam design are found. It provides theoretical support for the design of cheongsam pattern for wedding. According to the concept of "tattooing" and multi-occasion design, the design process report is defined as traditional style and fashion style according to the requirements of aesthetic, adaptability and personalized principles. Through the theme selection, modeling composition and color configuration of pattern design style, the expression of pattern design style is highlighted. In the pattern design, with the artistic expression of inheritance and reference, Decoration and combination, decoration and imitation, the materials drawn by hand and computer are introduced into the image processing software for later improvement and redesign. Complete ten pattern design works, in the form of objects, unfinished cheongsam sewing, in the form of fabric samples for display. The summary report aims at the aesthetic demand of marriage cheongsam pattern design for married women after 85. under the guidance of innovative pattern design style, the wedding cheongsam pattern with various design styles and different artistic expression techniques is guided by the aesthetic demand of marriage cheongsam pattern design, which is guided by innovative pattern design style and different artistic expression techniques. Change the traditional wedding cheongsam pattern is the same, the original wedding dress custom audience small situation, so that the contemporary wedding cheongsam inherits the development tradition, conforms to the fashion trend.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J523.5
本文编号：2496494
[Abstract]:The title of this design is "Research and practice of pattern Design of Contemporary wedding cheongsam". Under the background of 2013 National Cultural Innovation Project (13086012 / B), it is based on modern digital simulation color silk weaving technology. Design and create wedding cheongsam patterns to meet the aesthetic needs of contemporary women. This practice is divided into two styles of ten pieces of cheongsam pattern design, so that wedding cheongsam can show new charm, change the idea that people do not want to wear cheongsam, dare not wear cheongsam, and enhance the cultural nature of national clothing. The demand research report, according to the innovative pattern design of wedding cheongsam, carries on the investigation to the cheongsam pattern of the existing wedding dress brand in the market, focuses on the original wedding dress customization and the traditional ready-to-wear cheongsam pattern research, through the physical store visit, Customer promotion meeting, online store browsing and literature review of contemporary wedding cheongsam pattern research, found that the market wedding cheongsam pattern theme is old, color is single, has been far from meeting the personalized and emotional needs of people. This paper summarizes the existing problems of wedding cheongsam in the market, and puts forward the new demand of richness, uniqueness and multi-occasion design of wedding cheongsam. Demand research and analysis provides a creative entry point for this design, and designs the patterns of wedding cheongsam according to a certain style tendency. According to the requirements of the design style of wedding cheongsam, this paper studies the relevant literature of wedding cheongsam, and focuses on the style of wedding cheongsam through reading books and combing the literature. The artistic expression technique and the craft production are studied, the style composition content of the wedding cheongsam pattern design is summarized, the artistic expression technique of the wedding cheongsam design is extracted, and the feasibility and stability of the tapestry craft application and the wedding cheongsam design are found. It provides theoretical support for the design of cheongsam pattern for wedding. According to the concept of "tattooing" and multi-occasion design, the design process report is defined as traditional style and fashion style according to the requirements of aesthetic, adaptability and personalized principles. Through the theme selection, modeling composition and color configuration of pattern design style, the expression of pattern design style is highlighted. In the pattern design, with the artistic expression of inheritance and reference, Decoration and combination, decoration and imitation, the materials drawn by hand and computer are introduced into the image processing software for later improvement and redesign. Complete ten pattern design works, in the form of objects, unfinished cheongsam sewing, in the form of fabric samples for display. The summary report aims at the aesthetic demand of marriage cheongsam pattern design for married women after 85. under the guidance of innovative pattern design style, the wedding cheongsam pattern with various design styles and different artistic expression techniques is guided by the aesthetic demand of marriage cheongsam pattern design, which is guided by innovative pattern design style and different artistic expression techniques. Change the traditional wedding cheongsam pattern is the same, the original wedding dress custom audience small situation, so that the contemporary wedding cheongsam inherits the development tradition, conforms to the fashion trend.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J523.5
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