英汉奶粉广告语篇中元话语的对比研究
发布时间：2021-03-01 01:32
1959年,Harris首先提出元话语概念。其后,学者们开始了对元话语理论研究以及实践研究的深化,并且取得了一些成果。元话语的理论研究主要集中在定义(Keller,1979;Schiffrin,1980;Vande Kopple,1985;李佐文,2001;Hyland&Tse,2004;Hyland,2005;徐赳赳,2006;功能（Halliday,1978;吕叔湘,1979;Vande Kopple,1985;Crismore.et al.,1993;成晓光,1999;刘大为,2003;Hyland,2005;?del,2006;李秀明,2007）,和分类（Vande Kopple,1985;Crismore.et al.,1993;Hyland&Tse,2004;高健,2009）的研究上。近年来元话语的实证研究延伸至多领域,尤其涉及广告。商业广告是以商品化为目的,通过一定的传播媒介向社会公众广泛传播信息的一种宣传方式。在实证研究中,奶粉广告也引起了关注。本文对英汉奶粉广告语篇进行对比分析。通过对比分析,旨在揭示元话语分布和元话语功能的异同,从而进一步探讨英汉奶粉...
【文章来源】：江西师范大学江西省
【文章页数】：103 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose
1.3 Data Collection and Research Methodology
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 The Definition of Metadiscourse
2.2 The Development of Metadiscourse from Abroad
2.2.1 Research from the Perspective of a Narrow Sense
2.2.2 Research from the Perspective of a Broad Sense
2.2.3 Research from the Perspective of Interpersonal Nature
2.2.4 Research from the Perspective of Reflexivity
2.3 The Development of Metadiscourse at Home
2.3.1 Theoretical Studies of Metadiscourse
2.3.2 Application Studies of Metadiscourse
2.4 The Previous Studies of Advertising Texts
Chapter Three Theoretical Framework
3.1 Hyland’s Classification and Functions of Metadiscourse
3.1.1 Interactive Metadiscourse
3.1.2 Interactional Metadiscourse
3.2 The Meaning and Functions of Metadiscourse in the Perspective of Function
3.2.1 The Relationship between Metadiscourse and Ideational Function
3.2.2 The Relationship between Metadiscourse and Interpersonal Function
3.2.3 The Relationship between Metadiscourse and Textual Function
Chapter Four A Contrastive Study of Metadiscourse in English and Chinese Milk Powder Advertising Texts
4.1 Brief Introduction of Data
4.2 The Distribution of Metadiscourse in English and Chinese Milk Powder Advertising Texts
4.2.1 The Distribution of Metadiscourse in English Milk Powder Advertising Texts
4.2.2 The Distribution of Metadiscourse in Chinese Milk Powder Advertising Texts
4.3 The Discussion of the Above Data Results
4.3.1 Similarities of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
4.3.2 Differences of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
4.4 Similarities and Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.4.1 Similarities of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.4.2 Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.5 Similarities and Differences of Marketing Strategies in English and Chinese Milk Powder Advertising Texts
4.5.1 Similarities and Differences in Appeal for Purchasing Willingness of Consumers in English and Chinese Milk Powder Advertising Texts
4.5.2 Similarities and Differences in Protection of Profits of the Trade Company in English and Chinese Milk Powder Advertising Texts
4.5.3 Similarities and Differences in Increase of the Reliability of the Advertising in English and Chinese Milk Powder Advertising Texts
Chapter Five Conclusion
5.1 Major Findings
5.2 Limitations of the Present Study
5.3 Suggestions for Further Studies
Bibliography
Appendix
Acknowledgement
在读期间公开发表论文（著）及科研情况
本文编号：3056755
【文章来源】：江西师范大学江西省
【文章页数】：103 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose
1.3 Data Collection and Research Methodology
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 The Definition of Metadiscourse
2.2 The Development of Metadiscourse from Abroad
2.2.1 Research from the Perspective of a Narrow Sense
2.2.2 Research from the Perspective of a Broad Sense
2.2.3 Research from the Perspective of Interpersonal Nature
2.2.4 Research from the Perspective of Reflexivity
2.3 The Development of Metadiscourse at Home
2.3.1 Theoretical Studies of Metadiscourse
2.3.2 Application Studies of Metadiscourse
2.4 The Previous Studies of Advertising Texts
Chapter Three Theoretical Framework
3.1 Hyland’s Classification and Functions of Metadiscourse
3.1.1 Interactive Metadiscourse
3.1.2 Interactional Metadiscourse
3.2 The Meaning and Functions of Metadiscourse in the Perspective of Function
3.2.1 The Relationship between Metadiscourse and Ideational Function
3.2.2 The Relationship between Metadiscourse and Interpersonal Function
3.2.3 The Relationship between Metadiscourse and Textual Function
Chapter Four A Contrastive Study of Metadiscourse in English and Chinese Milk Powder Advertising Texts
4.1 Brief Introduction of Data
4.2 The Distribution of Metadiscourse in English and Chinese Milk Powder Advertising Texts
4.2.1 The Distribution of Metadiscourse in English Milk Powder Advertising Texts
4.2.2 The Distribution of Metadiscourse in Chinese Milk Powder Advertising Texts
4.3 The Discussion of the Above Data Results
4.3.1 Similarities of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
4.3.2 Differences of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
4.4 Similarities and Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.4.1 Similarities of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.4.2 Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
4.5 Similarities and Differences of Marketing Strategies in English and Chinese Milk Powder Advertising Texts
4.5.1 Similarities and Differences in Appeal for Purchasing Willingness of Consumers in English and Chinese Milk Powder Advertising Texts
4.5.2 Similarities and Differences in Protection of Profits of the Trade Company in English and Chinese Milk Powder Advertising Texts
4.5.3 Similarities and Differences in Increase of the Reliability of the Advertising in English and Chinese Milk Powder Advertising Texts
Chapter Five Conclusion
5.1 Major Findings
5.2 Limitations of the Present Study
5.3 Suggestions for Further Studies
Bibliography
Appendix
Acknowledgement
在读期间公开发表论文（著）及科研情况
本文编号：3056755
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