中美征兵宣传片形象建构的双模态话语分析

发布时间：2021-09-12 14:05

　　目前国内国防话语研究主要围绕国防白皮书展开,以文本分析为主,涉及的模态比较单一,征兵宣传片、军事访谈等其他形式的国防话语研究较少,且其研究视角多为翻译问题及文体特征,极少关注形象建构问题。在多媒体时代及全球化背景下,国防话语承载形式及受众逐渐多样化,抹黑中国形象的中国威胁论、军事不透明等不实言论仍然存在,因此从多模态话语分析角度熟悉国内外国防话语及形象建构特点有一定必要性。本文以14部中美征兵宣传片（2016-2018）为研究对象,基于视觉语法分析理论,即再现意义、互动意义和构图意义,拟解决以下三个问题:（1）中美征兵宣传片构建了怎样的国家、军队、军人形象?（2）两国宣传片采用了哪些双模态话语策略构建上述形象?（3）上述形象及策略反映了怎样的意识形态差异?研究发现为:（1）中方宣传片主要构建了强而不霸的国家形象,守卫和平的军队形象,保家卫国的军人形象,美方宣传片主要构建了全球最强的国家形象,世界警察的军队形象,社会精英的军人形象。（2）中方宣传片主要采用展现大国风采与责任,体验多彩青春与荣誉等正强化策略,叙事场景及军人面部表情较为单一,受众崇敬感、距离感强,美方宣传片主要采用消除战争负... 

【文章来源】：华侨大学福建省

【文章页数】：89 页

【学位级别】：硕士

【文章目录】：
abstract
摘要
Chapter One Introduction
    1.1 Background of the Study
    1.2 Statement of Problems
    1.3 Research Questions
    1.4 Structure of the Thesis
Chapter Two Literature Review
    2.1 Previous Studies on Defense Discourse
    2.2 Previous Studies on Recruiting Commercials
Chapter Three Research Design
    3.1 Theoretical Framework
    3.2 Data Collection
    3.3 Data Analysis
Chapter Four Analysis of Bimodal Discourse Features
    4.1 Representational Meaning of the Two Countries' Commercials
        4.1.1 Narrative Meaning
        4.1.2 Conceptual Meaning
    4.2 Interactive Meaning of the Two Countries' Commercials
        4.2.1 On-line Interactive Meaning
        4.2.2 Off-line Interactive Meaning
    4.3 Compositional Meaning of the Two Countries' Commercials
        4.3.1 Image Composition
        4.3.2 Image Organization
Chapter Five Discussion
    5.1 Differences of Bimodal Discourse Features Between the Two Countries
    5.2 Differences of Image Construction Between the Two Countries
    5.3 Differences of Ideology Between the Two Countries
Chapter Six Conclusion
    6.1 Major Findings of the Study
    6.2 Implications of the Study
    6.3 Limitations of the Study and Suggestions for Further Research
References
Acknowledgements
Curriculum Vitae



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