日语广告语篇的语言特点
发布时间：2018-08-30 10:08
【摘要】：日语广告语篇语言特点主要有以下四方面 :一是表现形式多样性 ,如使用汉字、平假名、片假名、罗马字、阿拉伯数字及标点符号 ,这是其他语言望尘莫及的 ;二是日语音韵的特殊性 ;三是修辞丰富多彩 ,本文列举了 12种修辞方式 ;四是日语句式特征 ,广告语篇可用祈使句、省略句、疑问句、陈述句、感叹句、句段等句式。
[Abstract]:The linguistic features of Japanese advertising discourse mainly include the following four aspects: firstly, the diversity of forms of expression, such as the use of Chinese characters, hiragana, katakana, Roman characters, Arabic numerals and punctuation marks, which are beyond the reach of other languages; secondly, the particularity of Japanese phonology; thirdly, the richness and variety of rhetoric; fourthly, the 12 rhetoric forms are listed in this paper. Japanese sentence pattern features, advertising discourse can be imperative sentences, ellipsis sentences, interrogative sentences, declarative sentences, exclamatory sentences, sentences and other sentence patterns.
【作者单位】： 湘潭大学外国语学院
【分类号】：H365
本文编号：2212753
[Abstract]:The linguistic features of Japanese advertising discourse mainly include the following four aspects: firstly, the diversity of forms of expression, such as the use of Chinese characters, hiragana, katakana, Roman characters, Arabic numerals and punctuation marks, which are beyond the reach of other languages; secondly, the particularity of Japanese phonology; thirdly, the richness and variety of rhetoric; fourthly, the 12 rhetoric forms are listed in this paper. Japanese sentence pattern features, advertising discourse can be imperative sentences, ellipsis sentences, interrogative sentences, declarative sentences, exclamatory sentences, sentences and other sentence patterns.
【作者单位】： 湘潭大学外国语学院
【分类号】：H365
【相似文献】
相关期刊论文 前2条
1 胡俊;日语广告语篇的语言特点[J];解放军外国语学院学报;2002年02期
2 张凤娟;法语广告语篇的语言特点[J];法语学习;2002年06期
，本文编号：2212753
本文链接：https://www.wllwen.com/waiyulunwen/lxszy/2212753.html
