微电影的发展特点与趋势

发布时间：2018-02-15 08:20

  本文关键词： 微电影 草根娱乐 品牌化　出处：《电影文学》2012年05期 　论文类型：期刊论文

【摘要】：相对传统电影和电视,web3.0时代的"微电影"使得过去曲高和寡的单项度的艺术殿堂回归到了真正具有互动和体验特点的、人人皆可参与的"草根秀"时代。其提高观影总人次、为更多草根新人创造机会以及灵活的广告植入等功能都将对时代电影的发展注入新的活力。以《老男孩》《66号公路》为代表的微电影发展将具有品牌化的趋势。
[Abstract]:The "micro-film" of the traditional film and television web3.0 era has brought back the monolithic art palace of the past, which has the characteristics of real interaction and experience, and everyone can participate in the "grass root show" era, which improves the total number of people watching movies. The creation of opportunities for more grassroots newcomers and the flexible placement of advertisements will inject new vitality into the development of contemporary films. The development of micro-films represented by "Old Boy" < Highway 66 "will have a trend of branding."
【作者单位】： 东北师范大学传媒科学学院;
【分类号】：J905
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本文编号：1512840