中国当代非叙事性动画研究

发布时间：2018-04-23 20:11

本文选题：非叙事性动画 + 多元化　；参考：《南京艺术学院》2012年硕士论文

【摘要】：随着新媒体艺术的日益发展,动画作为一种特殊的艺术表现形式拥有大量观众。如今动画风靡世界已是不争的事实,并已成为一种全球化的艺术语言。然而在观众习惯了欣赏日渐模式化的商业叙事动画时,另一种类的动画形式正发展起来,这便是非叙事性动画影像。这类动画最大的特点是没有具体故事内容,运用动态的画面来展现光怪陆离的视觉形象,以期给观众带来强烈的视觉冲击。非叙事性动画在近几年呈现出多元化的发展趋势,除了实验性很强的先锋动画以外,还有一部分概念广告、频道包装等正逐步采用这种表现形式,由此可见,非叙事性动画在国内有着很大的发展空间和发展潜力。但是,就目前国内动画业而言,存在着对非叙事性动画这一表现形式的不同看法,专家学者对非叙事性动画也没有进行深入的理论研究。因此,深刻地分析我国当代非叙事性动画的发展现状、发展前景及提出其优化策略是十分必要的。
[Abstract]:With the development of new media art, animation as a special form of artistic expression has a large audience. Nowadays, animation has become an indisputable fact in the world and has become a global art language. However, as viewers get used to the increasingly stylized commercial narrative animation, another form of animation is developing, that is, non-narrative animation. The biggest feature of this kind of animation is that there is no specific story content, the use of dynamic pictures to show the strange visual image, in order to bring a strong visual impact to the audience. Non-narrative animation has shown a diversified development trend in recent years. In addition to the highly experimental avant-garde animation, there are still some concept ads and channel packaging that are gradually adopting this form of expression. Non-narrative animation has great development space and potential in China. However, as far as the domestic animation industry is concerned, there are different views on non-narrative animation, and experts and scholars have not carried out in-depth theoretical research on non-narrative animation. Therefore, it is necessary to analyze the present situation, development prospect and optimization strategy of contemporary non-narrative animation in China.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954

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