《茶博会》媒体动画广告多维空间制作技术应用的研究

发布时间：2018-04-23 21:48

本文选题：媒体动画广告 + 多维空间　；参考：《山东大学》2010年硕士论文

【摘要】： 中国媒体广告动画片的创新和发展,是媒体广告界一直探讨的话题,关系到中国的艺术设计领域和软件信息产业的发展。中国媒体广告动画片面对国际竞争的压力,国内媒体广告产业界进行了一系列的反思和探索,并在不断尝试之中,最终发现了走“艺术与科学”结合的道路,才能有助于媒体动画广告不断地走向成功。本文的主要工作是对媒体广告动画设计的领域进行视觉图像的多层次空间的制作、合成技术进行探索,尝试性地提出了媒体广告动画的主景空间、次景空间设计理念,以及在该理念的指导下进行主景空间和次景空间的技术制作和技术合成,充分地呈现出具有空间的多维性、图像画面多角度的视觉、听觉的传媒作品。本文为了达到更好的主景空间、次景空间的视觉效果,将采用以下方法对《杭州西湖茶文化博览会》的媒体动画广告的设计与技术制作项目方面进行了分析：针对《杭州西湖茶文化博览会》的地域特色、人文特色进行了文本构思→确立了设计方案→进行分组素材建模→次景分镜头设计制作→主景分镜头设计制作→分镜头合成→多维空间剪辑合成→选定调整格式→输出文件刻录光盘→项目结束并总结。本文在通过上述方法对《杭州西湖茶文化博览会》媒体广告的动画的制作技术进行研究性分析和理论方面的总结,同时,还对媒体动画广告作品今后的设计发展和技术制作的趋势进行了探讨和分析,媒体动画广告设计与技术制作应走“艺术与科学”相结合之路。
[Abstract]:The innovation and development of Chinese media advertising animation is a topic that the media advertisement circles have been discussing all the time. It is related to the development of Chinese art design field and software information industry. Facing the pressure of international competition, China's media advertising animation industry has carried out a series of reflections and explorations in the field of domestic media advertising, and has finally discovered the road of combining art and science. In order to help the media animation advertising continues to be successful. The main work of this paper is to make the multi-level space of visual image in the field of media advertising animation design, to explore the synthetic technology, and to try to put forward the main scene space and the secondary scene space design idea of media advertising animation. Under the guidance of this concept, the main scene space and the secondary scene space are produced and synthesized, which fully presents the media works with multi-dimensional space, multi-angle visual and auditory images. In order to achieve a better main scene space, the visual effect of secondary space, The following methods will be used to analyze the design and technical project of the media animation advertisement of "Hangzhou West Lake Tea Culture Expo": according to the regional characteristics of "Hangzhou West Lake Tea Culture Expo", Humanism characteristic carries on the text conceive and establishes the design plan to carry on the grouping material modeling to the sub-scene sub-lens design production and the main scene sub-lens design production to divide the lens synthesis and the multi-dimensional spatial clip synthesis to select the adjustment format The output document is recorded on CD-ROM and the project is concluded and summarized. Through the above methods, this paper makes a research analysis and theoretical summary on the animation production technology of the media advertisement in "Hangzhou West Lake Tea Culture Expo", and at the same time, This paper also discusses and analyzes the design development and the trend of technical production of media animation advertising works in the future. The combination of art and science should be taken in the design and production of media animation advertisements.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TP317.4

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