运动服饰专卖店展示设计研究

发布时间：2018-06-01 16:41

本文选题：运动服饰 + 专卖店　；参考：《西安理工大学》2009年硕士论文

【摘要】： 后奥运时代的来临,使得国内、外多家运动品牌积极抢占中国运动消费市场,我国运动服饰面临前所未有的机遇和挑战。本文通过对商业展示设计的研究,结合设计领域中多学科、多专业、交叉整合的趋势,以运动服饰专卖店的展示设计为研究对象,以运动服饰市场调研为基础,以消费者心理、行为和习惯为依据,结合企业品牌整合研究,从销售终端的商业门面设计、橱窗设计、商业空间规划、商品陈列与展示设计、色彩和照明设计以及POP广告设计等多方面,论述了展示设计中的基础理论和设计要求,并针对当前国产运动品牌的终端卖场的展示现状进行分析,提出符合我国国情和消费市场特点的专卖店各个环节的解决方法以及展示方案,通过终端卖场的商业展示设计研究,找出如何在满足了基本购物需求后,传达企业的、品牌的、商品的、文化的、地域的等各方面信息,从而影响到人们的时尚消费,带动经济和社会效益。论文采用比较研究法、问卷调查法和理论研究与实际案例相结合的方法,且以“翱蓝”专卖店应用设计为实例进行分析和总结,力求解决运动服饰企业与消费者,运动产品及销售终端与顾客的关系和影响问题,为运动服饰专卖店展示设计的全过程提供较为完善的理论依据和参考资料,为运动消费市场终端的销售展示起到一定的指导意义。
[Abstract]:With the coming of the post-Olympic era, many domestic and foreign sports brands actively seize the Chinese sports consumption market, and Chinese sportswear is faced with unprecedented opportunities and challenges. Through the research of commercial display design, combined with the trend of multi-disciplinary, multi-professional, cross-integration in the field of design, this paper takes the display design of sports clothing store as the research object, the research of sports apparel market as the foundation, and the consumer psychology. On the basis of behavior and habit, combined with the research of enterprise brand integration, from the aspects of commercial facade design, window design, commercial space planning, commodity display and display design, color and lighting design and POP advertising design, etc. This paper discusses the basic theory and design requirements of the display design, and analyzes the present situation of the terminal store display of the domestic sports brand. Put forward the solutions and display schemes of each link of specialty stores in accordance with the national conditions of our country and the characteristics of the consumer market. Through the research on the commercial display design of the terminal stores, we can find out how to communicate the enterprise, brand after meeting the basic shopping needs. Commodity, cultural, regional and other information, thus affecting people's fashion consumption, economic and social benefits. This paper adopts the method of comparative research, questionnaire survey, theoretical research and practical cases, and analyzes and summarizes the application design of "ao Blue" store as an example in order to solve the problem of sportswear enterprises and consumers. The relationship between sports products and sales terminals and customers and their impact issues provide a more perfect theoretical basis and reference materials for the whole process of display design of sports clothing stores. For the sports consumer market terminal sales display to play a certain guiding significance.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F717

【参考文献】