红山晚报发展战略研究

发布时间：2018-06-20 04:08

  本文选题：晚报 + 发展　； 参考：《内蒙古大学》2011年硕士论文

【摘要】：传媒业作为一个较为特殊的行业,其政治属性和企业属性决定了其发展模式和发展方向。近年来,随着中国经济社会的快速发展以及网络时代的到来,加之文化体制改革和事业单位改革,中国传媒业无论是在国际大环境的生存需要上,还是在适应自身发展需求上,都面临一个大变局。由于传媒业的发展受到政策因素和其主要媒体传播所覆盖范围内经济、文化、教育、人口等各种因素的制约,其生存状态、发展模式、经营情况、竞争状况各有不同。尤其是地市级媒体在生存和发展上所面临的压力更大,挑战更大,同时也因为地市级城市的经济迎来新一轮快速发展而面临新的发展机遇。 本文希望立足中国北方经济发展相对落后地区传媒业的生存和发展,以红山晚报为例,进行剖析,设计发展战略,探索发展路径,分析外部环境,探讨整合各种传媒资源；以文化体制改革为契机,思考经济欠发达地区传媒业发展的新方向,新途径,寻找在市场经营中生存的支撑点和新渠道。在媒体建设和传媒发展需求上,探讨建设全媒体发展格局,在产业化经营上,探索走以报纸广告经营为重点的多元化发展之路。
[Abstract]:Media industry as a relatively special industry, its political attributes and enterprise attributes determine its development model and development direction. In recent years, with the rapid development of China's economy and society and the arrival of the network age, as well as the reform of the cultural system and the institutions, the Chinese media industry is not only in the need of survival in the international environment, but also in adapting to the needs of its own development. Are facing a big change. Because the development of the media industry is restricted by various factors such as economy, culture, education, population and so on, its living condition, development mode, management situation and competition condition are different. Especially, the prefecture-level media face more pressure and challenge in survival and development, and also face new development opportunities because of the new round of rapid development of the economy of prefecture-level cities. This paper hopes to base on the survival and development of the media industry in the relatively backward areas of economic development in northern China, take Hongshan Evening News as an example, analyze the development strategy, explore the development path, analyze the external environment, and discuss the integration of various media resources. Taking the cultural system reform as the turning point, this paper thinks about the new direction and new ways of the media industry development in the underdeveloped areas, and looks for the supporting points and new channels to survive in the market operation. In the aspect of media construction and media development demand, this paper probes into the pattern of construction of all media development, and explores the way of diversified development with emphasis on newspaper advertisement management in industrialization management.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G219.24-F

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本文编号：2042888