基于社交网络的广告管理系统的设计与实现
发布时间：2018-08-14 08:56
【摘要】：近年来,社交网络在互联网发展潮流中得到迅速发展,社交网络是一种为具有一定社会关系或共同兴趣的用户提供沟通、交互服务的互联网形式。随之产生的一种新型广告形式,即社交广告,作为社交网站的主要营销方式,为社交网站带来了巨大收益。此课题研究的基于社交网络的广告管理系统,具有重大实际商业价值和研究意义。 面对不同的广告需求和种类繁多的社交广告类型,如何进行有效管理广告,降低广告管理的操作复杂度和边际成本,提高客户的满意度和广告收益,成为了社交网站的行业难题。此课题,将采用人人网公司的真实项目案例,来围绕这些难题进行展开,并把软件工程的理论知识应用到项目的实现过程中。 此课题所研究开发的人人网公司广告管理系统,整体架构分为Web层、App层和Service层,采用了轻量级Java开源框架Spring框架,前端展示采用JSP、CSS、JavaScript、 Ajax和jQuery技术,持久层采用iBATIS开源框架进行SQL操作的统一管理,采用MYSQL数据库和Tomcat服务器。此系统采用Solr开源检索平台搭建索引检索系统,采用Redis存储系统管理系统缓存。在项目实现过程中,采用敏捷开发,并利用Maven、 SVN、JIRA、Hudson、ReviewBoard等一系列的集成开发管理工具,对项目的开发、测试、发布进行全程监控,保证代码质量与开发效率。 整个系统分为四大功能模块,包括广告管理模块、数据信息模块、账户管理模块和索引检索模块。系统通过对各模块在不同阶段进行划分,对各模块产生的数据进行综合分析管理,从而进一步实现了对广告的自动化管理,降低了系统的操作复杂性,提高了广告效益。
[Abstract]:In recent years, social network has been developed rapidly in the trend of Internet development. Social network is an Internet form that provides communication and interactive services for users with certain social relations or common interests. As the main marketing method of social networks, a new type of advertising, social advertising, has brought huge profits to social networks. The advertising management system based on social network is of great commercial value and significance. In the face of different advertising needs and various types of social advertising, how to effectively manage advertising, reduce the operational complexity and marginal cost of advertising management, improve customer satisfaction and advertising revenue, Has become a social networking site industry problems. In this paper, the real project case of Renren Company will be adopted to develop around these difficult problems, and the theoretical knowledge of software engineering will be applied to the realization process of the project. The advertising management system of Renren Company, which is researched and developed in this paper, is divided into Web layer and Service layer. It adopts the Spring framework of lightweight Java open source framework, and the front-end display adopts JSP Java JavaScript, Ajax and jQuery technology. Persistence layer adopts iBATIS open-source framework for unified management of SQL operation, MYSQL database and Tomcat server. This system uses Solr open source retrieval platform to build index retrieval system, and uses Redis storage system to manage cache. In the process of project implementation, agile development is adopted, and a series of integrated development management tools, such as Maven, SVN JIRAJIRAN Hudson Review Board, are used to monitor the whole process of project development, test and release, so as to ensure the code quality and development efficiency. The whole system is divided into four functional modules, including advertising management module, data information module, account management module and index retrieval module. By dividing the modules in different stages, the system comprehensively analyzes and manages the data generated by each module, which further realizes the automatic management of advertisements, reduces the operational complexity of the system, and improves the advertising efficiency.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2182331
[Abstract]:In recent years, social network has been developed rapidly in the trend of Internet development. Social network is an Internet form that provides communication and interactive services for users with certain social relations or common interests. As the main marketing method of social networks, a new type of advertising, social advertising, has brought huge profits to social networks. The advertising management system based on social network is of great commercial value and significance. In the face of different advertising needs and various types of social advertising, how to effectively manage advertising, reduce the operational complexity and marginal cost of advertising management, improve customer satisfaction and advertising revenue, Has become a social networking site industry problems. In this paper, the real project case of Renren Company will be adopted to develop around these difficult problems, and the theoretical knowledge of software engineering will be applied to the realization process of the project. The advertising management system of Renren Company, which is researched and developed in this paper, is divided into Web layer and Service layer. It adopts the Spring framework of lightweight Java open source framework, and the front-end display adopts JSP Java JavaScript, Ajax and jQuery technology. Persistence layer adopts iBATIS open-source framework for unified management of SQL operation, MYSQL database and Tomcat server. This system uses Solr open source retrieval platform to build index retrieval system, and uses Redis storage system to manage cache. In the process of project implementation, agile development is adopted, and a series of integrated development management tools, such as Maven, SVN JIRAJIRAN Hudson Review Board, are used to monitor the whole process of project development, test and release, so as to ensure the code quality and development efficiency. The whole system is divided into four functional modules, including advertising management module, data information module, account management module and index retrieval module. By dividing the modules in different stages, the system comprehensively analyzes and manages the data generated by each module, which further realizes the automatic management of advertisements, reduces the operational complexity of the system, and improves the advertising efficiency.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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