基于云Portal的广告推送系统的设计和实现

发布时间：2018-08-14 11:23

【摘要】：移动互联时代,大众对WIFI极大地依赖,在商场、游乐场等休闲娱乐场所,顾客往往在享受服务时主动寻找WIFI,用户的上网体验逐渐成为用户服务体验的一项重要组成部分。在用户使用WIFI上网时,推送一些广告给用户,不仅可以提高商家的推广能力,还能进一步刺激用户消费行为,从而发掘巨大的商机。本文研究了Portal认证推送技术的发展状况,对云Portal认证推送技术进行分析和探讨,设计了基于云Portal认证的广告推送系统。本论文采用云Portal认证方式和管理员定制推送广告URL策略结合的形式,为用户带来更多效益。首先,本文分析了系统的整体业务,业务包括用户认证业务和广告推送业务,认证业务又包括了认证重定向业务和云Portal认证业务。根据对系统功能需求的分析,本论文实现以下子系统:命令行处理、云Portal认证用户态、云Portal内核、广告页面重定向。本系统的设计天然免疫SYN flood攻击,兼容第三方账号认证功能,支持对批量用户推送广告。然后本文对系统进行了测试。通过模拟用户认证上线,使用报文抓取工具验证AC上的报文,证明了本系统在功能上和性能上都可以满足需求,同时,系统长时间运行的表现进一步证实了系统的稳定性,实验表明,该系统能适应多种生产环境的要求。目前,WIFI营销规模日渐壮大,本文提出的基于云Portal认证推送技术适应时代潮流,满足公众对免费WIFI的新需求。在此基础之上,为商家获取客户数据手段提供了新思路。
[Abstract]:In the era of mobile internet, the public rely heavily on WIFI. In shopping malls, playgrounds and other leisure and entertainment places, customers often actively seek WiFi when they enjoy the service. The online experience of users has gradually become an important part of the user service experience. When users use WIFI to surf the Internet, pushing some advertisements to users can not only improve the promotion ability of merchants, but also further stimulate the consumer behavior, thus exploiting huge business opportunities. This paper studies the development of Portal authentication push technology, analyzes and discusses the cloud Portal authentication push technology, and designs an advertisement push system based on cloud Portal authentication. In this paper, the cloud Portal authentication method and the administrator custom push advertising URL strategy are combined to bring more benefits to users. Firstly, this paper analyzes the whole business of the system, including user authentication service and advertisement push service, and authentication service includes authentication redirection service and cloud Portal authentication service. According to the analysis of the functional requirements of the system, this paper implements the following subsystems: command line processing, cloud Portal authentication user state, cloud Portal kernel, advertisement page redirection. The design of the system is innate immune to SYN flood attacks, compatible with third-party account authentication function, support to batch users push ads. Then the system is tested in this paper. It is proved that the system can meet the requirements in function and performance by simulating the user authentication online and verifying the message on AC with message capture tool. At the same time, the long-running performance of the system further confirms the stability of the system. Experiments show that the system can meet the requirements of various production environments. At present, the marketing scale of WiFi is growing, this paper puts forward the technology based on cloud Portal authentication push to adapt to the trend of the times, to meet the new demand of the public for free WIFI. On this basis, it provides a new way for merchants to obtain customer data.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52;TP391.3

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