广告用语对语文教学的冲击及其应对
发布时间：2018-08-27 18:25
【摘要】：中国的语文教学在很多人眼里是跟不上时代步伐的,近年来人们对中国教育的批评接踵而来,有些近乎指着语文教学的鼻梁,笔者为各位同仁觉得委屈的同时,也呼吁我们要进行深刻反思,寻找创新的突破口,携手共同开拓语文教育的新天地。 广告用语运用于语文教学是大众传媒高速发展的环境下在语文教学领域中提出的一个新课题。本文共分四部分,第一部分浅析了广告的不同载体及不同类型的广告用语的特点。第二部分从理论和实践的需要阐述了语文教学中引入广告用语教学的必要性,介绍了国外利用广告进行语文教学的经验。第三部分具体分析了广告用语给语文教学所带来的冲击及如何应对这些冲击,抓住广告用语中对语文知识、语文能力及语文德育、语文美育的有利因素,着重分析了广告用语中包含的语音、词汇、语法、修辞知识对语文教学的积极作用,介绍了如何利用广告用语的教学加强学生听说能力、信息攫取能力、语言的对译等能力的训练。第四部分提出了广告用语运用于中学语文教学的设计,包括对教学材料的收集、教学过程的设计及教学内容的评价等方面的一些建议和要求。 本文运用教学论、语言学、广告学的理论,综合国内外利用广告进行语文教学的经验,尽量从深处挖掘它在语文教学中可操作的具体方法。所以本文不只是一篇呼吁在语文教学中利用广告用语,还希望语文老师通过阅读本文,对语文教学有所启发。本文的另一宗旨是,鼓励老师们打破空间的约束,充分利用各种大众媒介改善教与学的关系,利用教师、学生、社区多向互动的思维突破传统教育的局限。
[Abstract]:Chinese language teaching in China has not kept pace with the times in the eyes of many people. In recent years, people have been criticizing Chinese education one after another, some of them pointing at the nose of Chinese teaching. I feel aggrieved for my colleagues at the same time. It also calls on us to think deeply, to find a breakthrough in innovation and to work hand in hand to open up a new world of Chinese education. The application of advertising language in Chinese teaching is a new subject in the field of Chinese teaching under the rapid development of mass media. This paper is divided into four parts. The first part analyzes the different carriers of advertising and the characteristics of different types of advertising terms. The second part expounds the necessity of introducing advertising language teaching in Chinese teaching from the point of view of theory and practice, and introduces the experience of using advertisement in Chinese teaching abroad. The third part analyzes the impact of advertising language on Chinese teaching and how to deal with these shocks, seize the advertising language knowledge, language ability and Chinese moral education, Chinese aesthetic education favorable factors. This paper emphatically analyzes the positive effects of phonetic, lexical, grammatical and rhetorical knowledge in advertising language on Chinese teaching, and introduces how to use the teaching of advertising language to strengthen students' ability of listening and speaking and to seize information. The training of language translation, etc. The fourth part puts forward some suggestions and requirements on the application of advertising language to the design of Chinese teaching in middle schools, including the collection of teaching materials, the design of teaching process and the evaluation of teaching contents. Based on the theories of teaching, linguistics and advertising, this paper synthesizes the experience of using advertisements in Chinese teaching at home and abroad, and tries to find out its practical methods in Chinese teaching. Therefore, this paper is not only an appeal to use advertising language in Chinese teaching, but also hope that Chinese teachers can enlighten Chinese teaching by reading this article. Another aim of this paper is to encourage teachers to break the constraints of space, to make full use of various mass media to improve the relationship between teaching and learning, and to break through the limitations of traditional education through the multi-direction interaction thinking of teachers, students and communities.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：G633.3
本文编号：2208077
[Abstract]:Chinese language teaching in China has not kept pace with the times in the eyes of many people. In recent years, people have been criticizing Chinese education one after another, some of them pointing at the nose of Chinese teaching. I feel aggrieved for my colleagues at the same time. It also calls on us to think deeply, to find a breakthrough in innovation and to work hand in hand to open up a new world of Chinese education. The application of advertising language in Chinese teaching is a new subject in the field of Chinese teaching under the rapid development of mass media. This paper is divided into four parts. The first part analyzes the different carriers of advertising and the characteristics of different types of advertising terms. The second part expounds the necessity of introducing advertising language teaching in Chinese teaching from the point of view of theory and practice, and introduces the experience of using advertisement in Chinese teaching abroad. The third part analyzes the impact of advertising language on Chinese teaching and how to deal with these shocks, seize the advertising language knowledge, language ability and Chinese moral education, Chinese aesthetic education favorable factors. This paper emphatically analyzes the positive effects of phonetic, lexical, grammatical and rhetorical knowledge in advertising language on Chinese teaching, and introduces how to use the teaching of advertising language to strengthen students' ability of listening and speaking and to seize information. The training of language translation, etc. The fourth part puts forward some suggestions and requirements on the application of advertising language to the design of Chinese teaching in middle schools, including the collection of teaching materials, the design of teaching process and the evaluation of teaching contents. Based on the theories of teaching, linguistics and advertising, this paper synthesizes the experience of using advertisements in Chinese teaching at home and abroad, and tries to find out its practical methods in Chinese teaching. Therefore, this paper is not only an appeal to use advertising language in Chinese teaching, but also hope that Chinese teachers can enlighten Chinese teaching by reading this article. Another aim of this paper is to encourage teachers to break the constraints of space, to make full use of various mass media to improve the relationship between teaching and learning, and to break through the limitations of traditional education through the multi-direction interaction thinking of teachers, students and communities.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：G633.3
【引证文献】
相关期刊论文 前2条
1 吕红波;;时尚用语对中学语文教学的冲击[J];产业与科技论坛;2011年08期
2 赵皎旭;;谐音广告语的类型及使用情况调查[J];赤峰学院学报(汉文哲学社会科学版);2012年10期
相关硕士学位论文 前3条
1 陈茜;影视作品对中学语文教学的影响及对策[D];湖南师范大学;2010年
2 何德珍;现代广告：一种重要的语文课程资源[D];广西师范大学;2008年
3 吕红波;论语文教育对时尚用语的化用[D];湖南师范大学;2008年
，本文编号：2208077
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